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Local Nielsen ratings snapshot (Tues.-Wed., March 11-12) -- Idol hangs in, Fox4's 9 p.m. news takes cakes on both nights

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Wednesday’s two-hour editions of American Idol don’t have nearly the ratings pulling power anymore of NBC’s Monday night double shots of The Voice.

But Fox will still take Idol’s numbers on any night during an ongoing tough season. Wednesday’s 7 to 9 p.m. outing averaged 284,052 D-FW viewers, with 255,647 in the first hour and 305,356 in the second.

That was enough to hold off CBS’ competing pairing of Survivor (205,938 viewers) and Criminal Minds (291,153), plus ABC’s 8 p.m. episode of Modern Family (241,444) on a night when the Big Four broadcast networks all offered wall-to-wall new programming.

Idol had an easier time winning among advertiser-prized 18-to-49-year-olds, with Modern Family its only real threat. Fox4’s 9 p.m. local newscast then rolled to first place finishes in both ratings measurements, drawing an overall audience of 276,951 viewers to 255,647 for CBS’ runner-up CSI: Crime Scene Investigation while dominating the 18-to-49 demographic.

In late night, Jimmy Kimmel’s third show from Austin on ABC came its closest yet to beating NBC’s Jimmy Fallon-hosted Tonight Show in total viewers. But Fallon still won by a count of 92,317 to 85,216. And he had twice as many 18-to-49-year-olds as Kimmel. It marked the first time that WFAA8 went directly from its 10 p.m. newscast to Kimmel rather than inviting tune-out with a 3-minute bloc of commercials between the two programs. NBC5 and CBS11 long have gone straight from their late night newscasts to their networks’ talk shows.

In Tuesday’s prime-time Nielsens, CBS punted with three hours of repeats while its three main broadcast rivals went all new. NBC’s 7 p.m. hour of The Voice easily ranked as the top attraction in total viewers (411,875) and 18-to-49-year-olds (231,226).

The Peacock’s new About a Boy won from 8 to 8:30 p.m. in both measurements. Growing Up Fisher then was edged in total viewers by CBS’ NCIS: Los Angeles rerun, but won its time slot among 18-to-49-year-olds.

Fox4’s local newscast took the golds across the board, with a particularly dominant showing in the 18-to-49 demographic (104,214 viewers to 39,080 for NBC’s runner-up new episode of Chicago Fire).

Meanwhile, sing a requiem for ABC’s Mind Games, which was slaughtered across the board at 9 p.m. and had a sub-measly 6,513 viewers in the 18-to-49 age range.

Here are the four-way local news derby numbers:

Tuesday -- WFAA8 nipped Fox4 at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 remained in charge at 6 a.m. with twin wins; NBC5 ran the table at 5 p.m. and added a 6 p.m. gold among 25-to-54-year-olds. WFAA8 had the most total viewers at 6 p.m.

Wednesday -- WFAA8 again logged a pair of first place finishes at 10 p.m. and Fox4 did likewise at 6 a.m. NBC5 continued to run strong in the early evening, this time sweeping both the 5 and 6 p.m. competitions.


Former Texas Rangers star catcher Ivan “Pudge” Rodriguez has been added as a pre- and post-game analyst this season. Fox Sports Southwest says he will join holdovers Mark McLemore, John Rhadigan and Dana Larson.

FSS plans to air 129 regular season Rangers games in 2014, with Rodriguez making his debut on Monday, March 31st before the Rangers face the Philadelphia Phillies in their home opener at Arlington’s renamed Globe Life Park.

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