powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Nov. 18-20) -- Cowboys inch higher in numbers, standings

The Dallas Cowboys' overtime escape from a loss to the woeful Redskins again produced a slight uptick in the D-FW Nielsen ratings. But the Boys still aren't all the way back in terms of local audience interest.

Fox carried the elongated 27-24 win, which stretched to 3:39 p.m. and averaged 1,171,919 viewers with a peak crowd of 1,429,335 for the game's closing minutes.

The overall audience crept up from the 1,151,597 who watched the Cowboys rout the Bills on the previous Sunday. And that game did a bit better than the Nov. 6th Dallas win over Seattle, which averaged 1,131,275 viewers.

Still, the Cowboys drew a bigger crowd on Oct. 23rd, when 1,273,531 watched an easy win over the hapless St. Louis Rams. But with Dallas now tied with the Giants for the NFC East lead, interest should be building back up again toward the 1.5 million mark and possibly beyond for the two remaining games with New York.

The Giants' surprisingly inept loss to the depleted Philadelphia Eagles on NBC's Sunday Night Football was the day's second most-watched attraction with 589,347 viewers. The game thumped ABC's competing American Music Awards, which still had a respectable 304,835 viewers.

Earlier Sunday, the Bears' win over the Chargers on CBS had 386,124 viewers while the network's earlier Ravens victory over the Bengals had no chance against the Cowboys. It averaged just 67,741 viewers.

Saturday's Nielsens were paced by Baylor's last-second upset win over Oklahoma on ABC's featured prime-time game. An average of 291,286 viewers tuned in, with a high of 480,961 from 10:45 to 11 p.m. Over on TXA21, a competing Dallas Stars game against the San Jose Sharks averaged just 4,742 viewers with "hashmarks" (no measurable audience) for some of its 15-minute segments.

Friday brought the big farewell to Regis Philbin on Fox4's syndicated Live with Regis & Kelly. It easily won its 9 a.m. time slot with 142,256 viewers.

CBS' Blue Bloods dominated Friday's prime-time ratings with 325,157 viewers. As usual, though, it slipped dramatically with advertiser-craved 18-to-49-year-olds, running third at 9 p.m. and drawing fewer viewers in this key demographic than both of CBS' preceding dramas, A Gifted Man and CSI: NY.

CBS11's 10 p.m. newscasts reveled in BB's total viewer haul, though, rolling to an easy win over runner-up NBC5 in this measurement. But the Peacock ran a solid first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 swept the 6 a.m. local news derbies, with WFAA8's lately resurgent Daybreak falling back hard to a distant third place finish in both measurements.

WFAA8 recorded a pair of rare early evening wins in the 25-to-54 demographic, however, topping its rivals at both 5 and 6 p.m.

CBS11 won in total viewers at 6 p.m. and tied NBC5 for first at 5 p.m.