Local Nielsen ratings snapshot (Tues., May 6) -- CBS/NBC are prime-time pacesetters
05/07/14 09:50 AM
By ED BARK
@unclebarkycom on Twitter
Tuesday again brought a tale of two demographics, with CBS’ crime hours sweeping D-FW’s total viewer Nielsens while NBC’s snack mix almost ran the table among advertiser-prized 18-to-49-year-olds.
CBS’ new 7 p.m. episode of NCIS won its time slot with 397,673 total viewers, holding off strong competition from NBC’s The Voice (340,862 viewers). Nothing else was in the vicinity.
NCIS: Los Angeles (362,166) and Person of Interest (248,546) then easily carried the 8 to 10 p.m. hours in total viewers.
Only the first half of NCIS: L.A. won among 18-to-49-year-olds, though, barely beating NBC’s competing About A Boy. The Peacock otherwise prevailed in this key demographic with The Voice, Growing Up Fisher and Chicago Fire. In contrast, ABC’s lineup of Marvel’s Agents of S.H.I.E.L.D., The Goldbergs, Trophy Wife and Celebrity Wife Swap ran fourth across the board with 18-to-49-year-olds.
In Tuesday’s local news derby results, NBC5 flexed with total viewer wins at 6 a.m. and 5 and 6 p.m. The Peacock also was No. 1 at 6 and 10 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming) and tied Fox4 for the top spot in that measurement at 6 a.m.
The day’s other golds went to CBS 11, which ran first at 10 p.m. in total viewers, and Fox4 with a 5 p.m. win among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Tuesday again brought a tale of two demographics, with CBS’ crime hours sweeping D-FW’s total viewer Nielsens while NBC’s snack mix almost ran the table among advertiser-prized 18-to-49-year-olds.
CBS’ new 7 p.m. episode of NCIS won its time slot with 397,673 total viewers, holding off strong competition from NBC’s The Voice (340,862 viewers). Nothing else was in the vicinity.
NCIS: Los Angeles (362,166) and Person of Interest (248,546) then easily carried the 8 to 10 p.m. hours in total viewers.
Only the first half of NCIS: L.A. won among 18-to-49-year-olds, though, barely beating NBC’s competing About A Boy. The Peacock otherwise prevailed in this key demographic with The Voice, Growing Up Fisher and Chicago Fire. In contrast, ABC’s lineup of Marvel’s Agents of S.H.I.E.L.D., The Goldbergs, Trophy Wife and Celebrity Wife Swap ran fourth across the board with 18-to-49-year-olds.
In Tuesday’s local news derby results, NBC5 flexed with total viewer wins at 6 a.m. and 5 and 6 p.m. The Peacock also was No. 1 at 6 and 10 p.m. among 25-to-54-year-olds (main advertiser target audience for news programming) and tied Fox4 for the top spot in that measurement at 6 a.m.
The day’s other golds went to CBS 11, which ran first at 10 p.m. in total viewers, and Fox4 with a 5 p.m. win among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net