powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Thurs.-Sun., May 28-31) -- resurgent Rangers also a plus for local carriers

@unclebarkycom on Twitter
It had looked like a long, grim season for stations carrying Texas Rangers games, with Fox Sports Southwest doing almost all of the lifting.

But the on-the-rise North Texas 9 are starting to rebuild their TV audience, with Sunday’s electrifying walk-off win another upside. Josh Hamilton’s two-out, two-run double gave the Rangers a winning record for the first time this season. Competing opposite the final round of the Byron Nelson golf tourney on CBS, the game averaged 146,454 D-FW viewers on FSS. Golf, with Dallas native Jordan Spieth out of contention, ran far back with an average of 83,688 viewers.

Saturday night’s Rangers game, carried nationally by the Fox broadcast network, drew 202,246 viewers to easily outscore all competing prime-time attractions. NBC’s Game 7 of the Chicago Black Hawks-Anaheim Ducks playoff series averaged just 55,792 viewers.

The Friday night Rangers game, on FSS, had 153,428 viewers. That also was enough to beat all other prime-time programming. Fox4’s 9 p.m. local newscast drew 160,402 viewers, but that one-hour portion of the Rangers-Red Sox face-off built to 181,324 viewers.

On Thursday night, Rangers-Red Sox averaged 160,402 viewers. That’s another solid number, but in this case the game fell short of a number of prime-time programs. The night’s league leader, Fox4’s 9 p.m. news, had 278,960 viewers.

Also on Thursday, the 8 to 10 p.m. premiere of NBC’s Aquarius series drew 153,428 viewers, beating Fox’s continuing Wayward Pines series (111,584 viewers) in the 8 to 9 p.m. slot. Aquarius also outdrew Pines among advertiser-prized 18-to-49-year-olds. But its audience in that key demographic plummeted in the 9 to 10 p.m. hour.

Here are the local news derby results.

Thursday -- Gannett8 won at 10 p.m. in total viewers while Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again swept the 6 a.m. competitions and NBC5 notched twin wins at 5 p.m. The 6 p.m. firsts went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

Friday -- Gannett8 ran the table at 10 p.m. and Fox4 did likewise at 6 a.m.

NBC5 had another doubleheader win at 5 p.m. CBS11 broke through with the most total viewers at 6 p.m., but Fox4 had the most 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net