powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Tues.-Wed., March 19-20) -- Fox4's prime-time news & Survivor lead the pack

By ED BARK
@unclebarkycom on Twitter
Fox4’s 9 p.m. local newscast remains a prime-time force, and will likely be even more so when the summer reruns kick in.

On Wednesday’s official last night of winter, the newscast and CBS’ 7 to 9 p.m. edition of Survivor tied for the most D-FW viewers with 189,791 apiece. But Fox4 had the advertiser-prized 18-to-49-year-old trophy to itself, beating all prime-time competitors with 72,461 viewers.

ABC’s new Whiskey Cavalier spy series struggled in the 9 p.m. hour, ranking last among the Big Four broadcast networks with 80,837 total viewers and just 12,077 in the 18-to-49 age range.

In Tuesday’s prime-time festivities, Fox got mediocre returns from the premiere of Mental Samurai, a Rob Lowe-hosted quiz show. Airing in the 8 p.m. hour, Samurai drew 77,322 total viewers compared to NBC’s first-place This Is Us (196,820) and CBS’ runner-up rerun of FBI (189,791). But Samurai drew slightly bigger crowds than ABC’s comedy combo of black-ish (70,293 viewers) and Splitting Up Together (63,264).

Among 18-to-49ers, Samurai perked up to a second-place finish at 8 p.m. with 27,173 viewers while This Is Us doubled up with 54,346.

NBC’s following 9 p.m. premiere of The Village had just enough juice to win at that hour among 18-to-49-year-olds (36,230), with Fox4’s news (33,211) and ABC’s The Rookie (30,192) close behind. In the total viewers measurement, Fox4’s newscast edged The Village by a score of 154,645 to 147,615.

Here are the four-way local news derby results.

Tuesday -- WFAA8 and CBS11 shared the 10 p.m. lead in total viewers, but WFAA8 had the top spot to itself among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and WFAA8 did likewise at 6 p.m. The 5 p.m. firsts went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.

Wednesday -- CBS11 won at 10 p.m. in total viewers while Fox4 took the 25-to-54 gold.

Fox4 swept the 6 a.m. competitions and also notched a 5 p.m. win among 25-to-54-year-olds. NBC5 otherwise commanded the early evening with twin wins at 6 p.m. and a 5 p.m. victory in total viewers.

Email comments or questions to: unclebarky@verizon.net