Local Nielsen ratings snapshot (Tues., Dec. 22) -- dozing off
12/23/15 10:47 AM
By ED BARK
@unclebarkycom on Twitter
With Christmas Day just around the corner and millions of potential viewers packing for trips or bracing for incoming family, the Big Four broadcast networks offered a silent night of mostly reruns.
ABC had the only first-run attraction, a two-hour compilation reel titled The Year: 2015. It drew 106,236 D-FW viewers while being outdrawn in the first hour by CBS’ NCIS: New Orleans repeat (184,142) and in the second by Fox4’s 9 p.m. local newscast (162,895).
The Year: 2015) likewise came up short among advertiser-coveted 18-to-49-year-olds, running behind NCIS: New Orleans, Fox’s reprise of Taraji and Terrence’s White Hot Holidays and Fox4’s news, which was the night’s biggest draw in this key demographic with a less than eye-popping 50,811 viewers.
Over on Fox Sports Southwest, the up-and-down Dallas Mavericks’ road loss at Toronto attracted scant attention with 35,412 total viewers and 15,879 in the 18-to-49 motherlode.
Here are Tuesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and added a 5 p.m. win in total viewers and a 6 p.m. gold in the 25-to-54 demographic.
CBS11 ran first in total viewers at 6 p.m. and tied Fox4 for the top spot at 5 p.m. among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
With Christmas Day just around the corner and millions of potential viewers packing for trips or bracing for incoming family, the Big Four broadcast networks offered a silent night of mostly reruns.
ABC had the only first-run attraction, a two-hour compilation reel titled The Year: 2015. It drew 106,236 D-FW viewers while being outdrawn in the first hour by CBS’ NCIS: New Orleans repeat (184,142) and in the second by Fox4’s 9 p.m. local newscast (162,895).
The Year: 2015) likewise came up short among advertiser-coveted 18-to-49-year-olds, running behind NCIS: New Orleans, Fox’s reprise of Taraji and Terrence’s White Hot Holidays and Fox4’s news, which was the night’s biggest draw in this key demographic with a less than eye-popping 50,811 viewers.
Over on Fox Sports Southwest, the up-and-down Dallas Mavericks’ road loss at Toronto attracted scant attention with 35,412 total viewers and 15,879 in the 18-to-49 motherlode.
Here are Tuesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and added a 5 p.m. win in total viewers and a 6 p.m. gold in the 25-to-54 demographic.
CBS11 ran first in total viewers at 6 p.m. and tied Fox4 for the top spot at 5 p.m. among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net