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Friedman tabbed to co-anchor NBC5's waker-upper

It's official, and it's as expected.

NBC5 has named Scott Friedman as the co-anchor of its local early morning newscasts, teaming him with incumbent Deborah Ferguson.

The station parted ways with Brendan Higgins in January after his contract expired. NBC5 has remained No. 1 in the two months since, with Friedman, Kevin Cokely and others sitting in.

Friedman joined NBC5 in May 2006 after a decade with WTMJ-TV in Milwaukee. He's a Notre Dame graduate. Jane McGarry, co-anchor of NBC5's 5 and 6 p.m. newscast, earlier revealed Friedman's new assignment on her Facebook FanPage, where she also writes, "I'm in the attic looking for old work photos. Ed Bark is complaining that I'm only with Republicans. I can't FIND the other ones. And if you saw my attic you'd know why :)"

Actually, I think it was a reader who complained in the Comments section. But thanks for the mention anyway.