Local Nielsen ratings snapshot (Fri.-Sun., Aug. 25-27) -- Cowboys' "dress rehearsal" dresses down
08/28/17 12:14 PM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ “dress rehearsal” game, in which a majority of starters played the first half, hit a wrinkle in Saturday night’s D-FW Nielsen ratings.
Running until 10:11 on CBS11, Dallas’ 24-20 win over the visiting Oakland Raiders averaged 479,893 viewers and 131,491 in the advertiser-prized 18-to-49-year-old age range. That’s a sizable dip from the 559,875 total viewers and 192,416 in the 18-to-49 demographic for the previous weekend’s home win against the Indianapolis Colts.
CBS’ official nationally televised game, the Los Angeles Rams vs the newly transplanted Los Angeles Chargers, was sent over to sister station TXA21 with predictable results. It drew a sub-measly 7,271 total viewers and 3,207 in the 18-to-49 realm.
On Sunday, Dallasite Jordan Spieth’s big stumble in the final round of the Northern Trust Open peaked between 5:15 and 5:30 p.m. on CBS. The lone overtime hole featuring premiere players Spieth and Dustin Johnson had 159,964 total viewers. Johnson overcame a five-stroke lead by Spieth to win with a closing birdie.
Earlier Sunday, ABC’s Little League World Series championship game between victorious Japan and U.S. finalist Lufkin, Texas averaged 87,253 total viewers. Japan overcame a 2-0 first inning deficit to “run rule” Lufkin 12-2.
Also of note: TEGNA8’s extended 10 p.m. local newscast, devoted to storm-ravaged Houston and surrounding areas, led all Sunday programming with 283,573 total viewers. Fox4’s 9 p.m. local newscast drew the day’s second largest audience with 239,946 viewers.
In Friday’s prime-time Nielsens, Fox4’s storm-heavy 9 p.m. news topped all programming with 247,217 total viewers. It also drew the most 18-to-49-year-olds (80,178).
Here are Friday’s four-way local news derby results.
TEGNA8 placed first at 10 p.m. in total viewers while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also had the most total viewers at 6 a.m. but was narrowly beaten by NBC5 among 25-to-54-year-olds.
The Peacock ran the table at 5 p.m. and drew the most total viewers at 6 p.m. Fox4 was tops with 25-to-54-year-olds at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys’ “dress rehearsal” game, in which a majority of starters played the first half, hit a wrinkle in Saturday night’s D-FW Nielsen ratings.
Running until 10:11 on CBS11, Dallas’ 24-20 win over the visiting Oakland Raiders averaged 479,893 viewers and 131,491 in the advertiser-prized 18-to-49-year-old age range. That’s a sizable dip from the 559,875 total viewers and 192,416 in the 18-to-49 demographic for the previous weekend’s home win against the Indianapolis Colts.
CBS’ official nationally televised game, the Los Angeles Rams vs the newly transplanted Los Angeles Chargers, was sent over to sister station TXA21 with predictable results. It drew a sub-measly 7,271 total viewers and 3,207 in the 18-to-49 realm.
On Sunday, Dallasite Jordan Spieth’s big stumble in the final round of the Northern Trust Open peaked between 5:15 and 5:30 p.m. on CBS. The lone overtime hole featuring premiere players Spieth and Dustin Johnson had 159,964 total viewers. Johnson overcame a five-stroke lead by Spieth to win with a closing birdie.
Earlier Sunday, ABC’s Little League World Series championship game between victorious Japan and U.S. finalist Lufkin, Texas averaged 87,253 total viewers. Japan overcame a 2-0 first inning deficit to “run rule” Lufkin 12-2.
Also of note: TEGNA8’s extended 10 p.m. local newscast, devoted to storm-ravaged Houston and surrounding areas, led all Sunday programming with 283,573 total viewers. Fox4’s 9 p.m. local newscast drew the day’s second largest audience with 239,946 viewers.
In Friday’s prime-time Nielsens, Fox4’s storm-heavy 9 p.m. news topped all programming with 247,217 total viewers. It also drew the most 18-to-49-year-olds (80,178).
Here are Friday’s four-way local news derby results.
TEGNA8 placed first at 10 p.m. in total viewers while Fox4 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also had the most total viewers at 6 a.m. but was narrowly beaten by NBC5 among 25-to-54-year-olds.
The Peacock ran the table at 5 p.m. and drew the most total viewers at 6 p.m. Fox4 was tops with 25-to-54-year-olds at 6 p.m.
Email comments or questions to: unclebarky@verizon.net