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Local Nielsen ratings snapshot (Fri.-Sun., Sept. 21-23) -- Emmys take a big back seat; Cowboys win ugly with same ratings as ugly loss

The Dallas Cowboys turned the other cheek to win butt ugly in their home opener after the previous Sunday's sleepwalker in Seattle.

Both games were on Fox4 and each averaged the same number of D-FW viewers -- 1,110,952.

Sunday's 16-10 victory over Tampa Bay, which ground to a halt at 3:27 p.m., had a peak crowd of 1,280,305 between 3 and 3:15 p.m. The 27-7 loss to the Seahawks fell a bit short of that with a high point of 1,239,660 viewers.

Shortly after the Cowboys came the prime-time Emmy Awards from 7 to 10 p.m. on ABC. They averaged 311,609 viewers, which was no match for NBC's competing Sunday Night Football game between the Baltimore Ravens and New England Patriots (453,865 viewers).

It was worse among advertiser-prized 18-to-49-year-olds, with football more than doubling the Emmys' audience in that key demographic.

CBS' late afternoon/early evening Houston Texans-Denver Broncos game also easily outdrew the Emmys. In fact it had more total viewers than NBC's prime-time game.

Sunday's Texas Rangers win at Seattle, by a 3-2 score, began with a sub-scant 13,548 total viewers in the 3 to 3:15 p.m. segment. But by 6 to 6:15 p.m. the audience had ballooned to 250,642 viewers.

Saturday offered an usual three-way prime-time college football matchup on three of the Big Four broadcast networks, with only CBS abstaining.

Fox's Kansas State- Oklahoma game led the way with an average of 149,030 viewers, followed by ABC's Clemson-Florida State face-off (101,612) and NBC's Notre Dame-Michigan matchup (54,193).

The Rangers had their biggest crowd for Friday's late night game on TXA21, which averaged 250,642 viewers.

Here are Friday's four-way local news derby results, with just two stations taking all the firsts:

WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 likewise ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 demographic.

WFAA8 won in total viewers at both 5 and 6 p.m.