Local Nielsen ratings snapshot (Fri.-Tues., Dec. 20-Jan. 2) -- catching up on Cowboys, college football playoffs, etc.
01/03/18 10:49 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ meaningless, dull-edged New Year’s Eve win avoided at least one further indignity.
For the record, Dallas’ first string beat the playoff-bound Philadelphia Eagles’ second string by a 6-0 score. It ended the Cowboys’ season with a 9-7 record that wasn’t good enough to make the NFL’s annual tournament.
But likely helped by frigid, stay-at-home temperatures, the noon-starter on Fox at least avoided drawing the smallest D-FW crowd of the year. The game averaged 947,239 viewers to rank a bit ahead of the 904,507 viewers for the Dec. 10th win against the New York Giants.
In the advertiser-prized 18-to-49-year-old demographic, though, the Cowboys easily hit a season low of just 262,130 viewers. The aforementioned second Cowboys-Giants game dropped to second place in those dubious standings. It drew 321,422 viewers in the 18-to-49 realm. Happy New Year, Jerry Jones.
Let’s move on to Monday’s pair of college football playoff games, one an instant classic the other one pretty drab. Both were carried on ESPN.
Georgia’s elongated double overtime 54-48 comeback win over Oklahoma was first in line, running from 4 to 8:17 p.m. Let’s get the hand calculator out. Georgia-Oklahoma averaged 776,309 total viewers and 318,301 in the 18-to-49 age range. Yes, that’s more viewers in this key demographic than Cowboys-Eagles had.
Alabama’s following 24-6 suffocation of Clemson was bumped to ESPN2 for the first 22 minutes before shifting over to the mothership. It dragged on until 11:20 p.m., pulling in 470,059 total viewers and 202,839 within the 18-to-49 motherlode.
Toggling back to New Year’s Eve, ABC’s late nighter easy drew the most total viewers, peaking at a total viewers crowd of 747, 821 between 11 and 11:15 p.m. when the Eastern time ball dropped in Times Square.
On Tuesday night, Fox rolled out the 8 p.m. premiere of its new comedy series LA to Vegas. It drew 163,808 total viewers and 46,809 of the 18-to-49 persuasion. CBS’ Bull was the time slot winner in total viewers (341,861) while NBC’s Ellen Degeneres-hosted Game of Games won with 18-to-49-year-olds (102,980 for the full 8 to 9 p.m. hour). LA to Vegas ranked third in each measurement from 8 to 8:30 p.m.
Here are the Friday and Tuesday local news derby results, with all four stations taking a Monday holiday exemption.
Friday -- TEGNA8 ranked first at 10 p.m. in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 kept rolling at 6 a.m. with twin wins and NBC5 swept the early evening races with across the board wins at both 5 and 6 p.m.
Tuesday -- TEGNA8 repeated as the 10 p.m. winner in total viewers and also was tops with 25-to-54-year-olds.
Fox4 as usual swept the 6 a.m. competitions and added 5 and 6 p.m. firsts with 25-to-54-year-olds. TEGNA8 drew the most total viewers at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys’ meaningless, dull-edged New Year’s Eve win avoided at least one further indignity.
For the record, Dallas’ first string beat the playoff-bound Philadelphia Eagles’ second string by a 6-0 score. It ended the Cowboys’ season with a 9-7 record that wasn’t good enough to make the NFL’s annual tournament.
But likely helped by frigid, stay-at-home temperatures, the noon-starter on Fox at least avoided drawing the smallest D-FW crowd of the year. The game averaged 947,239 viewers to rank a bit ahead of the 904,507 viewers for the Dec. 10th win against the New York Giants.
In the advertiser-prized 18-to-49-year-old demographic, though, the Cowboys easily hit a season low of just 262,130 viewers. The aforementioned second Cowboys-Giants game dropped to second place in those dubious standings. It drew 321,422 viewers in the 18-to-49 realm. Happy New Year, Jerry Jones.
Let’s move on to Monday’s pair of college football playoff games, one an instant classic the other one pretty drab. Both were carried on ESPN.
Georgia’s elongated double overtime 54-48 comeback win over Oklahoma was first in line, running from 4 to 8:17 p.m. Let’s get the hand calculator out. Georgia-Oklahoma averaged 776,309 total viewers and 318,301 in the 18-to-49 age range. Yes, that’s more viewers in this key demographic than Cowboys-Eagles had.
Alabama’s following 24-6 suffocation of Clemson was bumped to ESPN2 for the first 22 minutes before shifting over to the mothership. It dragged on until 11:20 p.m., pulling in 470,059 total viewers and 202,839 within the 18-to-49 motherlode.
Toggling back to New Year’s Eve, ABC’s late nighter easy drew the most total viewers, peaking at a total viewers crowd of 747, 821 between 11 and 11:15 p.m. when the Eastern time ball dropped in Times Square.
On Tuesday night, Fox rolled out the 8 p.m. premiere of its new comedy series LA to Vegas. It drew 163,808 total viewers and 46,809 of the 18-to-49 persuasion. CBS’ Bull was the time slot winner in total viewers (341,861) while NBC’s Ellen Degeneres-hosted Game of Games won with 18-to-49-year-olds (102,980 for the full 8 to 9 p.m. hour). LA to Vegas ranked third in each measurement from 8 to 8:30 p.m.
Here are the Friday and Tuesday local news derby results, with all four stations taking a Monday holiday exemption.
Friday -- TEGNA8 ranked first at 10 p.m. in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 kept rolling at 6 a.m. with twin wins and NBC5 swept the early evening races with across the board wins at both 5 and 6 p.m.
Tuesday -- TEGNA8 repeated as the 10 p.m. winner in total viewers and also was tops with 25-to-54-year-olds.
Fox4 as usual swept the 6 a.m. competitions and added 5 and 6 p.m. firsts with 25-to-54-year-olds. TEGNA8 drew the most total viewers at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net