Local Nielsen ratings snapshot (Tues., Aug. 2) -- new look Rangers can't touch all the bases
08/03/16 12:26 PM
By ED BARK
@unclebarkycom on Twitter
The new look Texas Rangers, with marquee pitcher Yu Darvish on the mound, drew a nice-sized audience for Fox Sports Southwest Tuesday night.
But a lackluster 5-1 loss and an early 6:05 p.m. start in Baltimore helped to put a lid on things and keep the Rangers from vaulting over NBC’s potent America’s Got Talent.
AGT was prime-time’s overall top draw in total D-FW viewers with 262,049 in the 7 to 9 p.m. slot. Rangers-Orioles ran second with 198,307. The North Texas Nine beat AGT among advertiser-coveted 18-to-49-year-olds by a score of 69,865 viewers to 63,514. But Fox4’s 9 p.m. newscast was the biggest draw in this key demographic with 73,041 viewers. The newscast more than tripled the number of 18-to-49-year-olds for Fox’s 8 p.m. edition of Coupling, which had just 22,230.
ABC’s Season 3 launch of the brain-deadening Bachelor In Paradise ran third from 7 to 9 p.m. among the Big Four broadcast networks in total viewers (84,989). It moved up to second with 18-to-49-year-olds (41,284).
Here are Tuesday’s local news derby results.
NBC5 had the most total viewers at 10 p.m., but Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran first in total viewers at 6 a.m. and tied the Peacock for the top spot in the 25-to-54 realm.
NBC5 swept the 6 p.m. competitions and Fox4 did likewise at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The new look Texas Rangers, with marquee pitcher Yu Darvish on the mound, drew a nice-sized audience for Fox Sports Southwest Tuesday night.
But a lackluster 5-1 loss and an early 6:05 p.m. start in Baltimore helped to put a lid on things and keep the Rangers from vaulting over NBC’s potent America’s Got Talent.
AGT was prime-time’s overall top draw in total D-FW viewers with 262,049 in the 7 to 9 p.m. slot. Rangers-Orioles ran second with 198,307. The North Texas Nine beat AGT among advertiser-coveted 18-to-49-year-olds by a score of 69,865 viewers to 63,514. But Fox4’s 9 p.m. newscast was the biggest draw in this key demographic with 73,041 viewers. The newscast more than tripled the number of 18-to-49-year-olds for Fox’s 8 p.m. edition of Coupling, which had just 22,230.
ABC’s Season 3 launch of the brain-deadening Bachelor In Paradise ran third from 7 to 9 p.m. among the Big Four broadcast networks in total viewers (84,989). It moved up to second with 18-to-49-year-olds (41,284).
Here are Tuesday’s local news derby results.
NBC5 had the most total viewers at 10 p.m., but Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 ran first in total viewers at 6 a.m. and tied the Peacock for the top spot in the 25-to-54 realm.
NBC5 swept the 6 p.m. competitions and Fox4 did likewise at 5 p.m.
Email comments or questions to: unclebarky@verizon.net