Local Nielsen ratings snapshot (Thurs., Feb. 5) -- Blacklist & Scandal fight to a draw
02/06/15 09:53 AM
By ED BARK
@unclebarkycom on Twitter
NBC’s big move of The Blacklist from Mondays to Thursdays paid mixed dividends in its first face-off with ABC’s potent Scandal.
In total D-FW viewers, Blacklist won the 8 p.m. hour with 306,856 while Scandal ran second with 251,064.
The tables were turned with advertiser-prized 18-to-49-year-olds, though. Scandal took the top spot with 126,152, followed by Blacklist’s 100,922.
Scandal benefited from a much bigger lead-in from ABC’s new episode of Grey’s Anatomy. Blacklist had to build off a Blacklist repeat that flopped big-time in the 18-to-49 demographic. Grey’s drew 104,075 viewers in that key demographic; the Blacklist rerun had just 18,923 viewers in the 18-to-49 age range, finishing a distant fourth.
NBC’s 9 p.m. premiere of the new drama series Allegiance drew 153,428 total viewers to tie Fox4’s local newscast for third place. ABC’s How to Get Away with Murder won the hour with 188,298 viewers, edging CBS’ Elementary (174,350).
Murder also ran first at 9 p.m. among 18-to-49-year-olds, with Fox4’s news moving up to second place and Allegiance dipping to fourth.
The 7 to 8 p.m. winners were split. CBS’ The Big Bang Theory won the first half-hour in both ratings measurements. Fox’s American Idol had the most total viewers from 7:30 to 8 p.m. but ran second among 18-to-49-year-olds behind Grey’s Anatomy.
Facing tougher competition, Fox’s third episode of Backstrom fell out of contention in the 8 p.m. hour, running fourth across the board. The quirky Rainn Wilson cop series drew just 97,636 total viewers.
Here are Thursday’s local news derby results for the sixth weekday of the February “sweeps.”
Gannett8 remained in control at 10 p.m., winning in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of wins at 6 a.m., where some weird numbers otherwise are popping up. Gannett8 continues to give NBC5 a serious battle for second place in total viewers, outdrawing the Peacock by a score of 97,636 to 83,688 in Thursday’s Nielsens. But the bottom keeps dropping out for Gannett8 in the 25-to-54 measurement. CBS11, an early morning doormat for as long as anyone can remember, jumped to second place in that key demographic with 38,524 viewers while Gannett8 plunged to fourth with 26,671.
Through the first six weekdays of the February sweeps, CBS11 has beaten Gannett8 twice among 25-to-54-year-olds while the two stations have tied once. CBS11 otherwise has run fourth on all six days in total viewers.
At 6 p.m., CBS11 won in total viewers and tied Gannett8 for first place with 25-to-54-year-olds. NBC5 and CBS11 shared the top spot in total viewers at 5 p.m., but the Peacock had first place to itself among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC’s big move of The Blacklist from Mondays to Thursdays paid mixed dividends in its first face-off with ABC’s potent Scandal.
In total D-FW viewers, Blacklist won the 8 p.m. hour with 306,856 while Scandal ran second with 251,064.
The tables were turned with advertiser-prized 18-to-49-year-olds, though. Scandal took the top spot with 126,152, followed by Blacklist’s 100,922.
Scandal benefited from a much bigger lead-in from ABC’s new episode of Grey’s Anatomy. Blacklist had to build off a Blacklist repeat that flopped big-time in the 18-to-49 demographic. Grey’s drew 104,075 viewers in that key demographic; the Blacklist rerun had just 18,923 viewers in the 18-to-49 age range, finishing a distant fourth.
NBC’s 9 p.m. premiere of the new drama series Allegiance drew 153,428 total viewers to tie Fox4’s local newscast for third place. ABC’s How to Get Away with Murder won the hour with 188,298 viewers, edging CBS’ Elementary (174,350).
Murder also ran first at 9 p.m. among 18-to-49-year-olds, with Fox4’s news moving up to second place and Allegiance dipping to fourth.
The 7 to 8 p.m. winners were split. CBS’ The Big Bang Theory won the first half-hour in both ratings measurements. Fox’s American Idol had the most total viewers from 7:30 to 8 p.m. but ran second among 18-to-49-year-olds behind Grey’s Anatomy.
Facing tougher competition, Fox’s third episode of Backstrom fell out of contention in the 8 p.m. hour, running fourth across the board. The quirky Rainn Wilson cop series drew just 97,636 total viewers.
Here are Thursday’s local news derby results for the sixth weekday of the February “sweeps.”
Gannett8 remained in control at 10 p.m., winning in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of wins at 6 a.m., where some weird numbers otherwise are popping up. Gannett8 continues to give NBC5 a serious battle for second place in total viewers, outdrawing the Peacock by a score of 97,636 to 83,688 in Thursday’s Nielsens. But the bottom keeps dropping out for Gannett8 in the 25-to-54 measurement. CBS11, an early morning doormat for as long as anyone can remember, jumped to second place in that key demographic with 38,524 viewers while Gannett8 plunged to fourth with 26,671.
Through the first six weekdays of the February sweeps, CBS11 has beaten Gannett8 twice among 25-to-54-year-olds while the two stations have tied once. CBS11 otherwise has run fourth on all six days in total viewers.
At 6 p.m., CBS11 won in total viewers and tied Gannett8 for first place with 25-to-54-year-olds. NBC5 and CBS11 shared the top spot in total viewers at 5 p.m., but the Peacock had first place to itself among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net