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Local Nielsen ratings snapshot (Mon., July 10) -- diminishing returns

@unclebarkycom on Twitter
Summertime viewing levels pretty much flat-lined in prime-time Monday, with even the Babe Ruth-ian exploits of Aaron Judge failing to generate all that much interest in the All-Star game’s home run derby.

ABC’s two-hour edition of The Bachelorette won the 7 to 9 p.m. slot with just 138,151 D-FW viewers despite the continued presence of Dallas lawyer Rachel Lindsay as the show’s rose queen. Fox4’s 9 p.m. local newscast then dominated that hour with the same number of viewers.

Among 18-to-49-year-olds, Fox’s So You Think You Can Dance nipped the first hour of Bachelorette, but with only 38,485 viewers in this key demographic. The rest of prime-time’s winners, also with lowly totals, were hour two of Bachelorette and Fox4’s newscast.

On ESPN, the home run derby averaged 94,524 total viewers and 32,071 in the 18-to-49-year-old realm. For the entire Monday, Wheel of Fortune on CBS11 was the top draw with 189,049 total viewers in its regular 6:30 p.m. slot.

Here are Monday’s local news derby results.

TEGNA8 had the most total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 remained in control of the 6 a.m. competitions with twin wins and NBC5 ran the table at 5 p.m. The Peacock and TEGNA8 tied for the most total viewers at 6 p.m., but NBC5 had first place to itself with 25-to-54-year-olds.

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