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Local Nielsen ratings snapshot (Thurs., July 9) -- CBS/Fox4 news pace prime-time

By ED BARK
@unclebarkycom on Twitter
CBS won with sitcom reruns and Big Brother from 7 to 9 p.m. Thursday before Fox4’s local news made its usual strong showing in prime-time’s closing hour.

A Big Bang Theory repeat drew the biggest overall crowd with 258,038 D-FW viewers. Mom held serve with 209,220 viewers for its 7:30 p.m. reprise and BB won the 8 p.m. hour despite drooping to 146,454 viewers. CBS also ran first in those two hours among advertiser-prized 18-to-49-year-olds.

Fox4’s 9 p.m. news took over at 9 p.m., drawing 167,376 total viewers to best CBS’ new episode of Under the Dome (153,428 viewers). The news won by a wider margin with 18-to-49-year-olds.

Over on NBC, the officially canceled Hannibal continued to be the summertime definition of “cult series.” It ranked lowest among the Big Four broadcast networks in both total viewers (27,896 in a market of nearly 7 million) and 18-to-49-year-olds (12,615). The Peacock is playing out the string anyway while the show’s producers continue to look for a new home for a possible Season 4.

Also of note: The NBC Nightly News without Brian Williams and with Lester Holt rolled up big victory margins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). Its 209,220 total viewers crushed ABC’s runner-up World News Tonight (118,558). Nightly News’ 25-to-54-year-old haul of 80,012 viewers easily bested Fox4’s second place local newscast (44,451 viewers).

Here are Thursday’s four-way local news derby results.

TEGNA8 had the most total viewers at 10 p.m., but Fox4 topped the 25-to-54 Nielsens.

Fox4 also swept the 6 a.m. competitions as usual while winning at 5 and 6 p.m. in the 25-to-54 measurement.

Fox4, NBC5 and TEGNA8 tied for the total viewers lead at 5 p.m. and NBC5 ranked No. 1 in that realm at 6 p.m.

After a slow start at 6 a.m. with new additions Russ McCaskey and Chelsey Davis (as co-anchor and traffic reporter), CBS11 is showing signs of regrouping in the 25-to-54 demographic. This was especially true Thursday, when CBS11 ran second with 23,707 viewers while TEGNA8 fell to a distant fourth (5,927 viewers). In the May “sweeps” ratings period, CBS11 ran better than fourth at 6 a.m. for the first time in its history, edging TEGNA8 in the key 25-to-54 measurement.

Email comments or questions to: unclebarky@verizon.net