powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Wed., Aug. 7) -- a three-way split of spoils

By ED BARK
@unclebarkycom
Peaking before petering out as the game went on and on (and on), the Texas Rangers’ road sweep of the Angels hit Wednesday’s biggest ratings high.

Stretching until nearly 1 a.m. on Fox Sports Southwest., the three hour, 51 minute game peaked opposite D-FW’s late night local newscasts, drawing 296,021 viewers between 10 and 10:30 p.m. But the game’s final minutes dipped to 82,610 viewers. Final score: Rangers 10, halo-less Angels 3.

The 9 to 10 p.m. portion of Rangers-Angels beat all competing prime-time programming with an average of 234,063 viewers. CBS’ Big Brother won the 7 p.m. hour with 192,758 viewers and NBC’s America’s Got Talent ran first from 8 to 9 p.m. with 261,600 viewers. The results were the same across the board among advertiser-prized 18-to-49-year-olds.

In the have-not division, D magazine’s D: The Broadcast again registered “hashmarks” (no measurable audience) from 9 to 11 a.m. on Ch. 47. And CW33’s 9 p.m. Nightcap news barely registered with 6,884 total viewers. That total was matched by the 6 to 7 a.m. hour of the station’s Eye Opener. The program’s other two hours -- 5 to 6 and 7 to 8 a.m. -- had hashmarks.

Here are the four-way local news derby results among Fox4, NBC5, WFAA8 and CBS11.

WFAA8 stayed strong at 10 p.m. with wins among total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 enjoyed the rare rarefied air of a doubleheader sweep at 6 a.m. against usual kingpin Fox4. The Peacock also notched a 5 p.m. first-place finish in total viewers and tied WFAA8 for the top spot with 25-to-54-year-olds.

WFAA8 took the 6 p.m. gold in total viewers while Fox4 had the most 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net