powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed., Aug. 7) -- a three-way split of spoils

Peaking before petering out as the game went on and on (and on), the Texas Rangers’ road sweep of the Angels hit Wednesday’s biggest ratings high.

Stretching until nearly 1 a.m. on Fox Sports Southwest., the three hour, 51 minute game peaked opposite D-FW’s late night local newscasts, drawing 296,021 viewers between 10 and 10:30 p.m. But the game’s final minutes dipped to 82,610 viewers. Final score: Rangers 10, halo-less Angels 3.

The 9 to 10 p.m. portion of Rangers-Angels beat all competing prime-time programming with an average of 234,063 viewers. CBS’ Big Brother won the 7 p.m. hour with 192,758 viewers and NBC’s America’s Got Talent ran first from 8 to 9 p.m. with 261,600 viewers. The results were the same across the board among advertiser-prized 18-to-49-year-olds.

In the have-not division, D magazine’s D: The Broadcast again registered “hashmarks” (no measurable audience) from 9 to 11 a.m. on Ch. 47. And CW33’s 9 p.m. Nightcap news barely registered with 6,884 total viewers. That total was matched by the 6 to 7 a.m. hour of the station’s Eye Opener. The program’s other two hours -- 5 to 6 and 7 to 8 a.m. -- had hashmarks.

Here are the four-way local news derby results among Fox4, NBC5, WFAA8 and CBS11.

WFAA8 stayed strong at 10 p.m. with wins among total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 enjoyed the rare rarefied air of a doubleheader sweep at 6 a.m. against usual kingpin Fox4. The Peacock also notched a 5 p.m. first-place finish in total viewers and tied WFAA8 for the top spot with 25-to-54-year-olds.

WFAA8 took the 6 p.m. gold in total viewers while Fox4 had the most 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net