Local Nielsen ratings snapshot (Fri.-Sun., Feb. 20-22) -- special Oscars edition
02/23/09 10:32 AM
By ED BARK
ABC's three-and-a-half-hour Oscar-cast (7:30 to 11 p.m.) obviously dominated the Sunday night landscape. But how did it do with various D-FW audience groups? Here's a breakdown:
Total Viewers -- 677,586
18-to-49-Year-Old Women -- 174,867
18-to-49-Year-Old Men -- 116,309
18-to-34-Year-Olds -- 128,022
12-to-17-Year-Olds -- 27,000
55 Years and Older -- 330,480
Or to put it another way, the Oscars still skew pretty old, no matter who's hosting. And substantially more women watch than men in the key 18-to-49 advertiser target audience.
Barbara Walters' annual Oscar warmup hour didn't fare nearly as well, drawing 179,361 viewers from 6 to 7 p.m. to tie Fox's competing Sprint Cup race for a close second behind CBS' 60 Minutes (186,004 viewers).
The most-watched network attraction opposite the Oscars, NBC's two-hour dose of Top 100 Most Outrageous Moments 2, averaged 192,647 total viewers from 8 to 10 p.m. NBC5's 10 p.m. newscast fared the best overall against the Oscars, drawing 239,148 viewers.
On Friday night, Fox's second episode of Dollhouse clunked in the 8 p.m. hour with just 73,073 viewers. That put it sixth in a time slot won by CBS' Flashpoint with 225,862 viewers. Dollhouse also was beaten, in order of finish, by NBC's Friday Night Lights (yay!), MY27's Friday Night Smackdown!, ABC's Supernanny and TXA21's Dallas Mavericks-Sacramento Kings game.
Dollhouse inched up to fourth place among 18-to-49-year-olds, with Flashpoint again on top followed by Friday Night Lights and Supernanny in a second-place tie.
In Friday's local news derby, CBS11 nipped WFAA8 for the total viewers lead at 10 p.m., but in turn was edged by NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock inched past Fox4 at 6 a.m. in both ratings measurements and likewise ran the table by narrow margins at 5 p.m.
WFAA8 had its lone win at 6 p.m. in total viewers, but was edged by NBC5 in the 25-to-54 Nielsens.
ABC's three-and-a-half-hour Oscar-cast (7:30 to 11 p.m.) obviously dominated the Sunday night landscape. But how did it do with various D-FW audience groups? Here's a breakdown:
Total Viewers -- 677,586
18-to-49-Year-Old Women -- 174,867
18-to-49-Year-Old Men -- 116,309
18-to-34-Year-Olds -- 128,022
12-to-17-Year-Olds -- 27,000
55 Years and Older -- 330,480
Or to put it another way, the Oscars still skew pretty old, no matter who's hosting. And substantially more women watch than men in the key 18-to-49 advertiser target audience.
Barbara Walters' annual Oscar warmup hour didn't fare nearly as well, drawing 179,361 viewers from 6 to 7 p.m. to tie Fox's competing Sprint Cup race for a close second behind CBS' 60 Minutes (186,004 viewers).
The most-watched network attraction opposite the Oscars, NBC's two-hour dose of Top 100 Most Outrageous Moments 2, averaged 192,647 total viewers from 8 to 10 p.m. NBC5's 10 p.m. newscast fared the best overall against the Oscars, drawing 239,148 viewers.
On Friday night, Fox's second episode of Dollhouse clunked in the 8 p.m. hour with just 73,073 viewers. That put it sixth in a time slot won by CBS' Flashpoint with 225,862 viewers. Dollhouse also was beaten, in order of finish, by NBC's Friday Night Lights (yay!), MY27's Friday Night Smackdown!, ABC's Supernanny and TXA21's Dallas Mavericks-Sacramento Kings game.
Dollhouse inched up to fourth place among 18-to-49-year-olds, with Flashpoint again on top followed by Friday Night Lights and Supernanny in a second-place tie.
In Friday's local news derby, CBS11 nipped WFAA8 for the total viewers lead at 10 p.m., but in turn was edged by NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock inched past Fox4 at 6 a.m. in both ratings measurements and likewise ran the table by narrow margins at 5 p.m.
WFAA8 had its lone win at 6 p.m. in total viewers, but was edged by NBC5 in the 25-to-54 Nielsens.