powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon.-Thurs., Oct. 21-24) -- Fox scores big with sports while NFL football outscores World Series

@unclebarkycom on Twitter
Fox punched up its prime-time ratings with three straight nights of big-time sports. Not surprisingly in these parts, though, the NFL’s weekly Thursday Night Football outscored the first two games of the World Series.

A not exactly electrifying matchup between the Minnesota Vikings and Washington Redskins averaged 394,493 D-FW viewers and 151,824 in the advertiser-prized 18-to-49-year-old demographic. And that’s not even including the NFL Network simulcast, which tacked on another 40,000 or so total viewers.

Wednesday night’s Game 2 of the World Series between the Washington Nationals and Houston Astros went deep into the night before ending at 11:10 p.m. with a 12-3 Nats rout. It beat all competing Wednesday programming in both key ratings measurements, averaging 306,072 total viewers and 106,575 in the 18-to-49 realm.

Tuesday’s Game 1, a 5-4 Nats win that ended at 10:53 p.m., likewise fell short of football but outdrew all competing programming in total viewers save for CBS’ NCIS (306,072) during the first hour of the game. Overall, Nats-Astros averaged 319,575 total viewers, with the audience increasing post-NCIS.

Among 18-to-49ers, Game 1 won throughout the night, with an average of 108,855.

In Monday’s prime-time Nielsens, pro football again called the tune, with the Patriots demolition of the pathetic Jets on ESPN’s Monday Night Football pulling in 285,667 total viewers and 123,178 within the 18-to-49 motherlode.

Here are the Monday-Thursday local news derby results.

Monday -- WFAA8 won in total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 rolled to twin wins at 6 a.m. and shared the total viewers lead with WFAA8 at both 5 and 6 p.m. Fox4 drew the most 25-to-54-year-olds in both early evening competitions.

Tuesday -- WFAA8 had a big day, sweeping the 10 p.m. and 6 p.m. races while sharing the 6 a.m. top spot in total viewers with Fox4. Baseball blotted out Fox4’s 10 p.m. edition.

Fox4 otherwise claimed the rest of the spoils with a pair of 5 p.m. wins and first place at 6 a.m. among 25-to-54-year-olds.

Wednesday -- WFAA8 ran the table at both 10 p.m. and 6 p.m., with baseball again knocking Fox4’s late nighter out of the race.

NBC5 crowed with a 6 a.m. sweep while the 5 p.m. golds went to the Peacock in total viewers and Fox4 with 25-to-54-year-olds.

Thursday -- WFAA8 again swept a downsized 10 p.m. race while Fox4 returned to both top spots at 6 a.m.

NBC5 won at 5 and 6 p.m. in total viewers and shared the 5 p.m. 25-to-54-year-old lead with Fox4. Fox4 was alone on top at 6 p.m. in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net