Local Nielsen ratings snapshot (Wed., March 13) -- mixed results for Empire's return
03/15/19 10:03 AM
By ED BARK
@unclebarkycom on Twitter
Fox’s Empire and its embattled co-star, Jussie Smollett, made their mid-season returns Wednesday at audience levels far below the show’s glory seasons.
Airing in the 7 p.m. hour, Empire drew 126,527 D-FW viewers, decisively losing its time slot to CBS’ Survivor (196,820 viewers).
Empire fared better among advertiser-coveted 18-to-49-year-olds, winning at 7 p.m. with a less than imposing 54,346 viewers. That was good enough to share the overall 18-to-49 crown with ABC’s Modern Family and Fox’s Star. Smollett, who has pled not guilty to charges that he faked a hate crime in Chicago, will not appear in Empire’s closing two episodes this season.
Fox4’s 9 p.m. local newscast drew bigger overall crowds than either Empire or Star, pulling in 196,820 total viewers. The newscast also won the 9 p.m. hour among 18-to-49ers, but fell short of Fox’s two lead-in dramas in that key demographic.
Here are Wednesday’s four-way local news derby results.
CBS11 led in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. and 5 p.m. competitions, and WFAA8 did likewise at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Fox’s Empire and its embattled co-star, Jussie Smollett, made their mid-season returns Wednesday at audience levels far below the show’s glory seasons.
Airing in the 7 p.m. hour, Empire drew 126,527 D-FW viewers, decisively losing its time slot to CBS’ Survivor (196,820 viewers).
Empire fared better among advertiser-coveted 18-to-49-year-olds, winning at 7 p.m. with a less than imposing 54,346 viewers. That was good enough to share the overall 18-to-49 crown with ABC’s Modern Family and Fox’s Star. Smollett, who has pled not guilty to charges that he faked a hate crime in Chicago, will not appear in Empire’s closing two episodes this season.
Fox4’s 9 p.m. local newscast drew bigger overall crowds than either Empire or Star, pulling in 196,820 total viewers. The newscast also won the 9 p.m. hour among 18-to-49ers, but fell short of Fox’s two lead-in dramas in that key demographic.
Here are Wednesday’s four-way local news derby results.
CBS11 led in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. and 5 p.m. competitions, and WFAA8 did likewise at 6 p.m.
Email comments or questions to: unclebarky@verizon.net