Local Nielsen ratings snapshot (Wed., April 3) -- Fox/CBS split prime-time spoils
04/04/13 10:34 AM
By ED BARK
@unclebarkycom
American Idol’s latest performance show again led Wednesday’s parade among advertiser-coveted 18-to-49-year-olds, but CBS prevailed in total viewers for two of prime-time’s three hours.
Fox’s Idol averaged 296,021 total D-FW viewers for its entire two hours, winning from 7 to 8 p.m. against CBS’ Survivor: Caramoan (227,179) but losing the 8 p.m. hour to CBS’ Criminal Minds (344,210). CBS also won at 9 p.m. in this measurement with CSI: Crime Scene Investigation (289,136 viewers)
Idol and Fox4’s 9 p.m. local newscast swept the prime-time Nielsens in the key 18-to-49 demographic.
The 8:30 p.m. premiere of ABC’s How to Live With Your Parents (For the Rest of Your Life) ran fourth across the board with 144,568 total viewers and 51,030 in the 18-to-49 age range.
On Fox Sports Southwest, the Texas Rangers’ afternoon road win at Houston averaged 75,726 total viewers.
It hardly bears repeating anymore, but D magazine’s 9 to11 a.m. offerings -- D: The Broadcast and D Living -- again registered “hashmarks” (no measurable audience) on KTXD-TV (Ch. 47).
Wednesday’s local news derby results went like this:
CBS11 ran first at 10 p.m. in total viewers but WFAA8 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 scored twin wins at 6 a.m. and added a 6 p.m. gold in the 25-to-54 demographic. CBS11 had the most viewers at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and WFAA8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
American Idol’s latest performance show again led Wednesday’s parade among advertiser-coveted 18-to-49-year-olds, but CBS prevailed in total viewers for two of prime-time’s three hours.
Fox’s Idol averaged 296,021 total D-FW viewers for its entire two hours, winning from 7 to 8 p.m. against CBS’ Survivor: Caramoan (227,179) but losing the 8 p.m. hour to CBS’ Criminal Minds (344,210). CBS also won at 9 p.m. in this measurement with CSI: Crime Scene Investigation (289,136 viewers)
Idol and Fox4’s 9 p.m. local newscast swept the prime-time Nielsens in the key 18-to-49 demographic.
The 8:30 p.m. premiere of ABC’s How to Live With Your Parents (For the Rest of Your Life) ran fourth across the board with 144,568 total viewers and 51,030 in the 18-to-49 age range.
On Fox Sports Southwest, the Texas Rangers’ afternoon road win at Houston averaged 75,726 total viewers.
It hardly bears repeating anymore, but D magazine’s 9 to11 a.m. offerings -- D: The Broadcast and D Living -- again registered “hashmarks” (no measurable audience) on KTXD-TV (Ch. 47).
Wednesday’s local news derby results went like this:
CBS11 ran first at 10 p.m. in total viewers but WFAA8 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 scored twin wins at 6 a.m. and added a 6 p.m. gold in the 25-to-54 demographic. CBS11 had the most viewers at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and WFAA8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net