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Local Nielsen ratings snapshot (Fri.-Sun., Sept. 25-27) -- noon start dents Cowboys numbers

@unclebarkycom on Twitter
The Dallas Cowboys started fast, fell flat and the ratings weren’t so hot either.

Still, the Cowboys operate in a stratosphere where “low” Nielsen numbers still amount to more than one million D-FW viewers. But a noon start on Fox generally deflates the potential audience. So Sunday’s game clocked in at 1,154,431 viewers, down significantly from the 1,527,306 who watched Dallas throttle the Philadelphia Eagles last week in a late afternoon game on Fox.

Among advertiser-coveted 18-to-49-year-olds, the Cowboys’ 39-28 loss to the Atlanta Falcons clocked in at 371,557 viewers, a steep drop from the 678,067 for the Eagles game. Watching Brandon Weeden at QB in place of Tony Romo apparently is like re-casting Bradley Cooper with Billy Baldwin. Younger viewers in particular like their star power, and there’s no Dez Bryant either for a while.

NBC’s Sunday Night Football attraction, the Denver Broncos and Detroit Lions, averaged 517,015 total viewers and 219,123 in the 18-to-49 demographic. The game easily ranked as the night’s biggest draw in both measurements, but two other network entertainment attractions also made solid showings.

CBS’ capping of CSI: Crime Scene Investigation with a two-hour movie drew 276,214 total viewers to finish second among the Big Four broadcast networks. ABC’s 9 p.m. premiere of Quantico ran third at that hour with 233,719 total viewers but easily beat CSI among 18-to-49-year-olds with 111,150 viewers. ABC’s preceding launch of Blood & Oil also got fairly decent sampling with respective totals of 184,142 and 60,338 viewers.

On Saturday, Fox’s crazily entertaining TCU-Texas Tech game ran from 3:45 to 7:46 p.m. and easily topped all college football face-offs. Won 55-52 by visiting TCU on a deflected TD pass, the game averaged 318,708 total viewers with a peak crowd of 496,476 for the closing minutes.

The Friday night prime-time Nielsens were swept in total viewers by CBS’ first-run lineup of The Amazing Race (155,813), Hawaii Five-0 (162,895) and Blue Bloods (226,637). All three CBS series also won their time slots among 18-to-49-year-olds. That’s unusual, even opposite reruns on some rival networks.

Here are Friday’s local news derby results.

TEGNA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had the most total viewers at 6 a.m. but CBS11 nabbed a rare first-place finish among 25-to-54-year-olds.

TEGNA8 won in total viewers at 6 p.m. while Fox4 took the 25-to-54 gold. The reverse was true at 5 p.m. Fox4 took the top spot in total viewers and TEGNA8 won among 25-to-54-year-olds.

NOTE TO READERS -- Nielsen Media Research’s annual population re-estimates are now the new barometer, and D-FW shows an increase in all three major food groups.

Each ratings point is now worth 70,824 total viewers, up from 69,740.
The 18-to-49-year-old figure is up from 31,538 viewers per rating point to 31,757.
And the 25-to-54-year-old number has increased from 29,634 viewers to 29,763.

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