Local Nielsen ratings snapshot (Mon., Oct. 31) -- Monday Night Football spooks the competition
11/01/16 09:52 AM
By ED BARK
@unclebarkycom on Twitter
Halloween night ended up as more treat than trick for ESPN’s Monday Night Football, which ranked as prime-time’s most-watched attraction.
The Chicago Bears’ 20-10 upset of the Minnesota Vikings averaged 276,302 D-FW viewers, with 128,284 in the advertiser-prized 18-to-49 age range.
In the Big Four broadcast network universe, NBC’s 7 to 9 p.m. edition of The Voice edged ABC’s Dancing with the Stars in total viewers while winning comfortably among 18-to-49-year-olds. Fox4’s 9 p.m. local newscast then took over, taking the top spot in both ratings measurements.
Here are Monday’s local news derby results for the third weekday of the November “sweeps” ratings period.
NBC5 drank the blood of its competitors with 10 p.m. wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). Afflicted with a low-rated 9 p.m. lead-in from ABC’s All Access Nashville: Celebrating the CMA Awards with Robin Roberts, TEGNA8’s 10 p.m. edition saw a ghost and ran last in both ratings measurements.
Fox4 won at 6 a.m. in total viewers, but NBC5 narrowly ran first among 25-to-54-year-olds.
At both 5 and 6 p.m., NBC5, TEGNA8 and CBS11 all were scaredy cats. The three stations took Halloween holiday exemptions at both hours, meaning those ratings won’t count in the final sweeps averages. This proved to be a mistake on the Peacock’s part, with NBC5 forfeiting dominant wins across the board at 5 and 6 p.m. In all four cases, NBC5’s Halloween ratings were higher than the previous Monday’s.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Halloween night ended up as more treat than trick for ESPN’s Monday Night Football, which ranked as prime-time’s most-watched attraction.
The Chicago Bears’ 20-10 upset of the Minnesota Vikings averaged 276,302 D-FW viewers, with 128,284 in the advertiser-prized 18-to-49 age range.
In the Big Four broadcast network universe, NBC’s 7 to 9 p.m. edition of The Voice edged ABC’s Dancing with the Stars in total viewers while winning comfortably among 18-to-49-year-olds. Fox4’s 9 p.m. local newscast then took over, taking the top spot in both ratings measurements.
Here are Monday’s local news derby results for the third weekday of the November “sweeps” ratings period.
NBC5 drank the blood of its competitors with 10 p.m. wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). Afflicted with a low-rated 9 p.m. lead-in from ABC’s All Access Nashville: Celebrating the CMA Awards with Robin Roberts, TEGNA8’s 10 p.m. edition saw a ghost and ran last in both ratings measurements.
Fox4 won at 6 a.m. in total viewers, but NBC5 narrowly ran first among 25-to-54-year-olds.
At both 5 and 6 p.m., NBC5, TEGNA8 and CBS11 all were scaredy cats. The three stations took Halloween holiday exemptions at both hours, meaning those ratings won’t count in the final sweeps averages. This proved to be a mistake on the Peacock’s part, with NBC5 forfeiting dominant wins across the board at 5 and 6 p.m. In all four cases, NBC5’s Halloween ratings were higher than the previous Monday’s.
Email comments or questions to: unclebarky@verizon.net