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Local Nielsen ratings snapshot (Wed.-Thurs., Dec. 13-14) -- NBC still squeezes out a win with NFL lemon

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The biggest Thursday Night Football stinker of the season still had surprisingly fragrant ratings.

NBC strived to dress up the sub-meaningless Denver Broncos-Indianapolis Colts matchup with a “Sky Cam” motif that may have in part turned the trick. The Broncos’ 25-13 win at Indianapolis averaged 249,274 D-FW viewers on NBC and tacked on another 28,488 for the NFL Net’s simulcast. That was good enough to win every 15-minute segment from 8 to 10:30 p.m. after NBC’s portion of the game lost by a sliver from 7:30 to 8 p.m. opposite CBS’ Young Sheldon.

Broncos-Colts otherwise easily won from start to stop with advertiser-prized 18-to-49-year-olds, with NBC pulling in an average of 87,377 and the NFL Net chipping in with a scant 9,362.

Fox’s pair of first-run Christmas specials, Taraji’s White Hot Holidays and Showtime at the Apollo: Christmas, came nowhere close to football in either ratings measurement. In fact, Fox4’s following 9 p.m. local newscast had bigger crowds in both cases -- while also losing out to Broncos-Colts.

In Wednesday’s prime-time proceedings, CBS’ 7 p.m. hour of Survivor was the top draw in total viewers (256,396) while Fox’s Empire drew the most 18-to-49-year-olds (87,377).

Here are the local news derby results.

Wednesday -- TEGNA8 had the most total viewers at 10 p.m., but Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 continued to run wild at 6 a.m. with dominant twin wins and also swept the 6 p.m. competitions. NBC5 ran the ratings table at 5 p.m.

Thursday -- TEGNA8 swept a downsized three-way race at 10 p.m. while NBC5 was blotted out by the Thursday Night Football run over.

Fox4 again logged two firsts at 6 a.m. and also won with 25-to-54-year-olds at 5 and 6 p.m. NBC5 had the most total viewers at both 5 and 6 p.m.

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