powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Nov. 11-13) -- another million seller for Cowboys' first appearance on CBS

The Dallas Cowboys' dismantling of the Buffalo Bills marked this season's first game on CBS, with A-team announcers Jim Nantz and Phil Simms hard-pressed to keep viewers interested in Sunday's 44-7 rout.

Ending earlier than most "early" games -- at 2:54 p.m. -- Cowboys-Bills averaged 1,151,597 D-FW viewers with a peak crowd of 1,307,401 between 2:15 and 2:30 p.m. Those numbers were slightly higher than the previous Sunday's noon-starting 23-13 win over Seattle, which had 1,131,275 viewers overall with a high of 1,273,531 on Fox.

In Sunday's other pigskin proceedings, Fox's mid-afternoon game between the 49ers and Giants averaged 609,669 viewers while NBC's Sunday Night Football matchup between the Patriots and Jets dominated prime-time with 480,961 viewers.

ABC's new Once Upon a Time held steady Sunday night, finishing second to football in the 7 p.m. hour (243,868 viewers) and ranking as its network's most-watched program.

Saturday's biggest crowd -- 237,094 strong -- watched Oregon rout previously unbeaten Stanford on ABC's featured prime-time game. NBC's competing Notre Dame-Maryland matchup barely registered with just 20,322 viewers while Fox's 8 to 9 p.m. Ultimate Fighting Championship bout -- its first ever in prime-time -- drew 196,449 viewers in beating everything but ABC's football.

TCU's stirring comeback win at Boise State had 67,741 viewers on Versus Saturday afternoon.

In Friday's local news derby results, CBS11 topped the 10 p.m. competition in total viewers while WFAA8 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at 6 a.m. while also taking the top spots at 5 and 6 p.m. in the 25-to-54 demographic.

CBS11 notched a win at 5 p.m. in total viewers and tied Fox4 for first in that measurement at 6 p.m. (Fox4 had a 1.95 rating to CBS11's 1.94, which technically would give Fox4 the win if their respective numbers typically were "rounded" up to 2.0 and down to 1.9. But that's hardly fair in this case, so we're calling it a draw.)