Local Nielsen ratings snapshot (Fri.-Sun., Nov. 16-18) -- last second Cowboys win falls victim to nooner numbers
11/19/18 12:28 PM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys pulled back into the thick of the NFC East race Sunday with a last second 22-19 win at Atlanta.
But a noon start on Fox helped to depress the D-FW ratings for Game 10 of what is now a 5-5 season.
Cowboys-Falcons, a quickie that ended at 2:48 p.m., barely surpassed the magic one million mark with 1,005,190 total viewers and 350,227 within the advertiser-prized 18-to-49 age range.
Last season’s Game 10, a 37-9 home loss to the Philadelphia Eagles on NBC’s Sunday Night Football stage, averaged 1,189,391 total viewers and 474,331 in the 18-to-49 realm. Nooners invariably depress the Cowboys’ ratings while prime-time exposure tends to be a tonic, no matter what the outcome.
NBC’s Sunday night Chicago Bears-Minnesota Vikings game easily led all prime-time TV programming, drawing 428,787 total viewers. But it was no match for Fox’s mid-afternoon/early evening game between the New Orleans Saints and Philadelphia Eagles, which averaged 646,696 viewers. Both games also dominated the 18-to-49-year-old ratings.
Saturday offered a lackluster slate of college football games compared to previous weeks. ABC’s down-to-the-last seconds Oklahoma State-West Virginia matchup was the top draw.
On Friday night, CBS’ 9 p.m. hour of Blue Bloods easily led all TV attractions in total viewers (288,201) while ABC’s 7 p.m. episode of Last Man Standing was tops with 18-to-49ers (30,192).
Here are Friday’s local news derby results, with just three weekdays now remaining in the November “sweeps” ratings period.
CBS11 drew the most total viewers at 10 p.m., and NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. races while also pulling in the most 25-to-54-year-olds at 6 p.m. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys pulled back into the thick of the NFC East race Sunday with a last second 22-19 win at Atlanta.
But a noon start on Fox helped to depress the D-FW ratings for Game 10 of what is now a 5-5 season.
Cowboys-Falcons, a quickie that ended at 2:48 p.m., barely surpassed the magic one million mark with 1,005,190 total viewers and 350,227 within the advertiser-prized 18-to-49 age range.
Last season’s Game 10, a 37-9 home loss to the Philadelphia Eagles on NBC’s Sunday Night Football stage, averaged 1,189,391 total viewers and 474,331 in the 18-to-49 realm. Nooners invariably depress the Cowboys’ ratings while prime-time exposure tends to be a tonic, no matter what the outcome.
NBC’s Sunday night Chicago Bears-Minnesota Vikings game easily led all prime-time TV programming, drawing 428,787 total viewers. But it was no match for Fox’s mid-afternoon/early evening game between the New Orleans Saints and Philadelphia Eagles, which averaged 646,696 viewers. Both games also dominated the 18-to-49-year-old ratings.
Saturday offered a lackluster slate of college football games compared to previous weeks. ABC’s down-to-the-last seconds Oklahoma State-West Virginia matchup was the top draw.
On Friday night, CBS’ 9 p.m. hour of Blue Bloods easily led all TV attractions in total viewers (288,201) while ABC’s 7 p.m. episode of Last Man Standing was tops with 18-to-49ers (30,192).
Here are Friday’s local news derby results, with just three weekdays now remaining in the November “sweeps” ratings period.
CBS11 drew the most total viewers at 10 p.m., and NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. races while also pulling in the most 25-to-54-year-olds at 6 p.m. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net