Local Nielsen ratings snapshot (Fri.-Sun., July 22-24) -- Rangers-Jays a bird in hand for TXA21 while Texas-themed Same Name premiere gets a small "h" howdy
07/25/11 02:13 PM
By ED BARK
The Texas Rangers remained in first place by taking two of three from the visiting Blue Jays while CBS put a Texas twang in the premiere of its new Sunday night "reality" series, Same Name.
In the latter attraction, Hollywood's David Hasselhoff traded places with David Hasselhoff of Lake Jackson, TX during Sunday's 8 p.m. hour. It drew 138,514 viewers, a smallish return that still was good enough to win its time slot opposite repeats on rival broadcast networks. But Fox's reprises of Family Guy and American Dad turned Same Name into mud among advertiser-craved 18-to-49-year-olds. And the Rangers' 3-0 loss to Toronto was the overall champ in both ratings measurements, drawing 270,101 viewers on Fox Sports Southwest during the 8 to 9 p.m. portion of the game.
Friday's Rangers win on TXA21 averaged 186,994 viewers, falling short in its closing 9 to 10 p.m. hour to Tom Selleck's Blue Bloods rerun on sister station CBS11 (the night's top draw with 221,622 total viewers). But the Rangers homered with 18-to-49-year-olds, sweeping prime-time in this measurement.
The Saturday night game, a walk-off 5-4 win for Texas, drew 207,771 total viewers to beat everything else in sight.
Spoils were spread among three of the four major D-FW providers in Friday's news derby competitions. But Fox4 had by far the biggest slice.
CBS11 won in total viewers at 10 p.m., ending a three-weekday streak of no wins anywhere. NBC5 had the 10 p.m. win with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 otherwise ran the table at 6 a.m. and at 5 and 6 p.m., leaving a winless WFAA8 in Nielsen's ratings outhouse.
The Texas Rangers remained in first place by taking two of three from the visiting Blue Jays while CBS put a Texas twang in the premiere of its new Sunday night "reality" series, Same Name.
In the latter attraction, Hollywood's David Hasselhoff traded places with David Hasselhoff of Lake Jackson, TX during Sunday's 8 p.m. hour. It drew 138,514 viewers, a smallish return that still was good enough to win its time slot opposite repeats on rival broadcast networks. But Fox's reprises of Family Guy and American Dad turned Same Name into mud among advertiser-craved 18-to-49-year-olds. And the Rangers' 3-0 loss to Toronto was the overall champ in both ratings measurements, drawing 270,101 viewers on Fox Sports Southwest during the 8 to 9 p.m. portion of the game.
Friday's Rangers win on TXA21 averaged 186,994 viewers, falling short in its closing 9 to 10 p.m. hour to Tom Selleck's Blue Bloods rerun on sister station CBS11 (the night's top draw with 221,622 total viewers). But the Rangers homered with 18-to-49-year-olds, sweeping prime-time in this measurement.
The Saturday night game, a walk-off 5-4 win for Texas, drew 207,771 total viewers to beat everything else in sight.
Spoils were spread among three of the four major D-FW providers in Friday's news derby competitions. But Fox4 had by far the biggest slice.
CBS11 won in total viewers at 10 p.m., ending a three-weekday streak of no wins anywhere. NBC5 had the 10 p.m. win with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 otherwise ran the table at 6 a.m. and at 5 and 6 p.m., leaving a winless WFAA8 in Nielsen's ratings outhouse.