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Local Nielsen ratings snapshot (Fri.-Sun., July 10-12) -- Spieth puts Deere in the headlines

@unclebarkycom on Twitter
Dallasite Jordan Spieth’s latest PGA tour win, in a playoff at the John Deere Classic, gifted CBS with total ratings dominance Sunday afternoon and early evening.

The unflappable 21-year-old’s victory over 46-year-old Tom Gillis in a who’s your daddy matchup averaged 97,636 D-FW viewers with a peak of 174,350 between 5:30 and 5:45 p.m.. The match ended at 5:36 p.m. on the second overtime hole.

Shortly before Spieth holed out, Leonys Martin struck out at 5:22 p.m. to end a Texas Rangers’ comeback attempt in a 2-1 loss to San Diego. A total of 111,584 viewers were tuned in when Martin swung and missed with the tying run in scoring position. Not a great way to enter the All-Star break.

Sunday’s overall biggest draw came in prime-time, when ABC’s Celebrity Family Feud drew 271,986 viewers in the 7 p.m. hour. The Steve Harvey-hosted reboot has become one of summer’s hottest attractions. On Saturday night, the network’s 7 to 10 p.m. parade of Celebrity Feud repeats won all three hours in total viewers.

Advertiser-prized 18-to-49-year-olds aren’t as excited, though. Sunday’s first-run Celebrity Feud was handily beaten in this key demographic by CBS’ competing Big Brother (119,844 viewers to 88,306). The Deere Classic peaked at 53,514 viewers in the 18-to-49 age range.

D-FW ratings weren’t available for Donald Trump’s cobbled together Miss USA pageant on ReelzChannel Sunday night. National ratings won’t be released until Tuesday by the still obscure cable network.

Friday’s prime-time pacesetters were CBS’ rerun of Blue Bloods in total viewers (118,558) and NBC’s Dateline among 18-to-49-year-olds, (31,538).

Here are Friday’s local news derby numbers.

CBS11 had the most total viewers at 10 p.m. but NBC5 won among 25-to--54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table as usual at 6 a.m. and also had the most 25-to-54-year-olds at 5 and 6 p.m.

NBC5 ran first at 6 p.m. in total viewers and tied Fox4 for the lead in that measurement at 5 p.m.

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