Local Nielsen ratings snapshot (Tues., Oct. 22) -- more shrinkage for ABC
10/23/13 01:23 PM
By ED BARK
@unclebarkycom on Twitter
Although it’s been given a full-season order, ABC’s Marvel’s Agents of S.H.I.E.L.D. continues its downward trend as the network’s Tuesday night lead-off hitter.
It’s one thing to lose to CBS’ NCIS, as any show would. But also losing to NBC’s competing The Biggest Loser means you’re not carrying your weight. Sorry.
The latest episode of S.H.I.E.L.D. was the least-watched to date in D-FW, drawing 134,925 viewers opposite NCIS (433,179) and Biggest Loser (220,140). Fox’s sitcom combo of Dads (106,520) and Brooklyn Nine-Nine (92,317) as usual came in fourth, although the gap is slowly narrowing.
S.H.I.E.L.D. also ran third among advertiser-prized 18-to-49-year-olds, but came close to beating NCIS for the runner-up spot. Amazingly, Biggest Loser easily won at 7 p.m. in this key demographic.
NBC’s 8 p.m. edition of The Voice won in both ratings measurements before CBS’ Person of Interest did likewise in the 9 p.m. hour.
ABC’s first-year comedy The Goldbergs ran third at 8 p.m. in total viewers, edging Fox’s New Girl, before Trophy Wife fell to a third-place tie with Fox’s The Mindy Project. Trophy Wife dipped to fourth from 8:30 to 9 p.m. with 18-to-49-year-olds; Goldbergs finished third, ahead of the first half-hour of CBS’ NCIS: Los Angeles but behind both The Voice and New Girl.
ABC’s plug-in repeat of Shark Tank (the new Lucky 7 was dumped after just two episodes) took the bronze in both ratings competitions, beating only Fox4’s 9 p.m. local newscast by small margins.
In Tuesday’s local news derby results, CBS11 had the most total viewers at 10 p.m. while Fox4 placed first in a very tight four-way race among 25-to-54-year-olds (the main advertiser target audience for news programming).
Fox4 and WFAA8 tied for the 6 a.m. top spot in total viewers but WFAA8 won by a paper-thin margin in the 25-to-54 demographic.
NBC5 ran the table at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and WFAA8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Although it’s been given a full-season order, ABC’s Marvel’s Agents of S.H.I.E.L.D. continues its downward trend as the network’s Tuesday night lead-off hitter.
It’s one thing to lose to CBS’ NCIS, as any show would. But also losing to NBC’s competing The Biggest Loser means you’re not carrying your weight. Sorry.
The latest episode of S.H.I.E.L.D. was the least-watched to date in D-FW, drawing 134,925 viewers opposite NCIS (433,179) and Biggest Loser (220,140). Fox’s sitcom combo of Dads (106,520) and Brooklyn Nine-Nine (92,317) as usual came in fourth, although the gap is slowly narrowing.
S.H.I.E.L.D. also ran third among advertiser-prized 18-to-49-year-olds, but came close to beating NCIS for the runner-up spot. Amazingly, Biggest Loser easily won at 7 p.m. in this key demographic.
NBC’s 8 p.m. edition of The Voice won in both ratings measurements before CBS’ Person of Interest did likewise in the 9 p.m. hour.
ABC’s first-year comedy The Goldbergs ran third at 8 p.m. in total viewers, edging Fox’s New Girl, before Trophy Wife fell to a third-place tie with Fox’s The Mindy Project. Trophy Wife dipped to fourth from 8:30 to 9 p.m. with 18-to-49-year-olds; Goldbergs finished third, ahead of the first half-hour of CBS’ NCIS: Los Angeles but behind both The Voice and New Girl.
ABC’s plug-in repeat of Shark Tank (the new Lucky 7 was dumped after just two episodes) took the bronze in both ratings competitions, beating only Fox4’s 9 p.m. local newscast by small margins.
In Tuesday’s local news derby results, CBS11 had the most total viewers at 10 p.m. while Fox4 placed first in a very tight four-way race among 25-to-54-year-olds (the main advertiser target audience for news programming).
Fox4 and WFAA8 tied for the 6 a.m. top spot in total viewers but WFAA8 won by a paper-thin margin in the 25-to-54 demographic.
NBC5 ran the table at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and WFAA8 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net