Local Nielsen ratings snapshot (Mon., Jan. 4) -- The Bachelor gets the biggest bang
01/05/16 10:00 AM
By ED BARK
@unclebarkycom on Twitter
ABC’s two-hour return of The Bachelor dominated among advertiser-prized 18-to-49-year-olds Monday while also faring well in the total viewers measurement.
The rose-peddling, voyeuristic “reality” franchise lured 226,637 total viewers from 7 to 9 p.m., losing only in the 8 p.m. hour to CBS’ Scorpion (276,214 viewers). Among 18-to-49-year-olds, though, The Bachelor rolled with 98,447 viewers while NBC’s Superstore ran second from 7 to 7:30 p.m. The two-hour premiere of Fox’s Superhuman competition show took the runner-up spot from 7:30 to 8 p.m. before tying Scorpion for second place in this key demographic.
The 9 p.m. winners were CBS’ NCIS: Los Angeles in total viewers (276,214) and The Bachelor Live in the 18-to-49 realm (60,338).
NBC took the night’s biggest fall with its two-hour return of The Biggest Loser. It was Monday night’s smallest draw in total viewers (70,824) among the Big Four broadcast networks and out-pointed only NBC’s preceding Telenovela in the 18-to-49 demographic.
Telenovela fell off sharply following Superstore, running fourth from 7:30 to 8 p.m. in both ratings measurements. Superstore drew more than twice as many 18-to-49-year-old viewers as Eva Longoria’s spoof of Spanish language soapers.
Here are Monday’s local news derby results, with the four major providers returning to combat after an end-of-the-year break in which they took holiday exemptions.
CBS11 had the most total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again wiped out its 6 a.m. competitors with two lopsided wins and NBC5 ran the table at 5 p.m.
The 6 p.m. golds went to CBS11 in total viewers and NBC5 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
ABC’s two-hour return of The Bachelor dominated among advertiser-prized 18-to-49-year-olds Monday while also faring well in the total viewers measurement.
The rose-peddling, voyeuristic “reality” franchise lured 226,637 total viewers from 7 to 9 p.m., losing only in the 8 p.m. hour to CBS’ Scorpion (276,214 viewers). Among 18-to-49-year-olds, though, The Bachelor rolled with 98,447 viewers while NBC’s Superstore ran second from 7 to 7:30 p.m. The two-hour premiere of Fox’s Superhuman competition show took the runner-up spot from 7:30 to 8 p.m. before tying Scorpion for second place in this key demographic.
The 9 p.m. winners were CBS’ NCIS: Los Angeles in total viewers (276,214) and The Bachelor Live in the 18-to-49 realm (60,338).
NBC took the night’s biggest fall with its two-hour return of The Biggest Loser. It was Monday night’s smallest draw in total viewers (70,824) among the Big Four broadcast networks and out-pointed only NBC’s preceding Telenovela in the 18-to-49 demographic.
Telenovela fell off sharply following Superstore, running fourth from 7:30 to 8 p.m. in both ratings measurements. Superstore drew more than twice as many 18-to-49-year-old viewers as Eva Longoria’s spoof of Spanish language soapers.
Here are Monday’s local news derby results, with the four major providers returning to combat after an end-of-the-year break in which they took holiday exemptions.
CBS11 had the most total viewers at 10 p.m. while NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again wiped out its 6 a.m. competitors with two lopsided wins and NBC5 ran the table at 5 p.m.
The 6 p.m. golds went to CBS11 in total viewers and NBC5 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net