Local Nielsen ratings snapshot (Fri.-Sun., Oct. 6-8) -- cheesy outcome but tasty numbers for Packers' last-second win over Cowboys
10/09/17 11:17 AM
By ED BARK
@unclebarkycom on Twitter
Green Bay Packers quarterback Aaron Rodgers did it again to the Dallas Cowboys Sunday, orchestrating a last-ditch touchdown drive that ended with a 35-31 victory at Jerry’s Palace in Game 5 of the regular season.
Airing on Fox as the featured late afternoon/early evening matchup, Packers-Cowboys averaged 1,232,123 D-FW viewers and 493,055 in the coveted 18-to-49-year-old demographic. Those were significant bumps up from last Sunday’s early starting, high-scoring Cowboys loss to the Los Angeles Rams, which drew a relatively paltry 981,599 total viewers and 407,302 in the 18-to-49 realm.
Game 3, a decisive Cowboys road win at Arizona, did a speck better than Packers-Cowboys in total viewers with 1,236,087 but appreciably worse among 18-to-49-year-olds (416,923). Game 5’s numbers were affected by Nielsen’s annual population estimates for D-FW, which were revised downward in the interim. Each rating point now equals 71,221 total viewers -- down from 72,711 -- while the 18-to-49 measurement also regressed from 32,071 viewers to the current 31,206.
The Cowboys’ biggest draw this season remains the home opener against the still winless New York Giants. It had the extra advantage of airing in prime-time on NBC’s Sunday Night Football stage, emerging with 1,635,998 total viewers and 715,183 within the 18-to-49 motherlode. The way things are going for the Cowboys -- and the NFL in general -- those numbers may hold up as the season’s high points.
NBC’s latest SNF game, Kansas City Chiefs vs. Houston Texans, drew 391,716 total viewers and 171,633 in the 18-to-49 age range. Finishing close behind was Fox’s early afternoon Philadelphia Eagles-Arizona Cardinals game, with 370,349 total viewers and 149,789 of the 18-to-49 persuasion.
Sunday’s 9 p.m. second episode of ABC’s Ten Days in the Valley again tanked with 85,465 total viewers and just 15,603 in the 18-to-49 measurement. Both were bad enough for last-place time slot finishes among the Big Four broadcast networks.
Saturday’s college football parade was led by FS1’s afternoon TCU-West Virginia game with 170,930 total viewers. That narrowly outpointed FS1’s following Texas-Kansas State game and ESPN’s prime-time A&M-Alabama face-off, each of which averaged 163,808 viewers.
Moving on to Friday, where CBS’ 9 p.m. episode of Blue Bloods again led all programming in total viewers (270,640) while NBC’s two-hour Dateline took the 18-to-49 crown with 37,447 viewers.
The 8 p.m. second episode of ABC’s Marvel’s Inhumans lagged badly with 71,221 total viewers and 18,724 in the 18-to-49 age range. But Fox’s competing The Exorcist, now in its second season, fared even worse with a sub-paltry 28,488 total viewers and 15,603 in the 18-to-49 realm.
Finally, here are Friday’s local news derby results.
NBC5 swept the 10 p.m. competitions with first-place finishes in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 edged the Peacock in both ratings measurement at 6 a.m. and also ran the table at 5 p.m. NBC5 had twin wins at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Green Bay Packers quarterback Aaron Rodgers did it again to the Dallas Cowboys Sunday, orchestrating a last-ditch touchdown drive that ended with a 35-31 victory at Jerry’s Palace in Game 5 of the regular season.
Airing on Fox as the featured late afternoon/early evening matchup, Packers-Cowboys averaged 1,232,123 D-FW viewers and 493,055 in the coveted 18-to-49-year-old demographic. Those were significant bumps up from last Sunday’s early starting, high-scoring Cowboys loss to the Los Angeles Rams, which drew a relatively paltry 981,599 total viewers and 407,302 in the 18-to-49 realm.
Game 3, a decisive Cowboys road win at Arizona, did a speck better than Packers-Cowboys in total viewers with 1,236,087 but appreciably worse among 18-to-49-year-olds (416,923). Game 5’s numbers were affected by Nielsen’s annual population estimates for D-FW, which were revised downward in the interim. Each rating point now equals 71,221 total viewers -- down from 72,711 -- while the 18-to-49 measurement also regressed from 32,071 viewers to the current 31,206.
The Cowboys’ biggest draw this season remains the home opener against the still winless New York Giants. It had the extra advantage of airing in prime-time on NBC’s Sunday Night Football stage, emerging with 1,635,998 total viewers and 715,183 within the 18-to-49 motherlode. The way things are going for the Cowboys -- and the NFL in general -- those numbers may hold up as the season’s high points.
NBC’s latest SNF game, Kansas City Chiefs vs. Houston Texans, drew 391,716 total viewers and 171,633 in the 18-to-49 age range. Finishing close behind was Fox’s early afternoon Philadelphia Eagles-Arizona Cardinals game, with 370,349 total viewers and 149,789 of the 18-to-49 persuasion.
Sunday’s 9 p.m. second episode of ABC’s Ten Days in the Valley again tanked with 85,465 total viewers and just 15,603 in the 18-to-49 measurement. Both were bad enough for last-place time slot finishes among the Big Four broadcast networks.
Saturday’s college football parade was led by FS1’s afternoon TCU-West Virginia game with 170,930 total viewers. That narrowly outpointed FS1’s following Texas-Kansas State game and ESPN’s prime-time A&M-Alabama face-off, each of which averaged 163,808 viewers.
Moving on to Friday, where CBS’ 9 p.m. episode of Blue Bloods again led all programming in total viewers (270,640) while NBC’s two-hour Dateline took the 18-to-49 crown with 37,447 viewers.
The 8 p.m. second episode of ABC’s Marvel’s Inhumans lagged badly with 71,221 total viewers and 18,724 in the 18-to-49 age range. But Fox’s competing The Exorcist, now in its second season, fared even worse with a sub-paltry 28,488 total viewers and 15,603 in the 18-to-49 realm.
Finally, here are Friday’s local news derby results.
NBC5 swept the 10 p.m. competitions with first-place finishes in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 edged the Peacock in both ratings measurement at 6 a.m. and also ran the table at 5 p.m. NBC5 had twin wins at 6 p.m.
Email comments or questions to: unclebarky@verizon.net