powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Wed., July 8) -- Big Brother's in the house

By ED BARK
@unclebarkycom on Twitter
CBS’ Big Brother turned the tables Wednesday on Fox’s Masterchef, beating it for the first time in three tries in the 7 p.m. hour.

BB drew 202,246 D-FW viewers to Masterchef’s 167,376 while also winning among advertiser-prized 18-to-49-year-olds by a closer score of 78,845 viewers to 75,691.

The first hour of NBC’s American Ninja Warrior then won from 8 to 9 p.m. in both ratings measurements. At 9 p.m., Fox4’s local newscast had the most total viewers and Ninja remained the No.1 choice of 18-to-49-year-olds.

The second episode of CBS’ Extant also beat Ninja at 9 p.m. in total viewers but fell to third in its time slot among 18-to-49-year-olds.

ABC had another lousy go of it, running fourth for the most part in total viewers and 18-to-49-year-olds with four comedy reruns and Wife Swap. The only exceptions were the network’s 8 to 9 p.m. combo of Modern Family and black-ish, which moved up to third in both ratings measurements. Fox’s competing Bullseye placed last among the Big Four broadcast networks in total viewers and CBS’ Criminal Minds rerun hit bottom at 8 p.m. with 18-to-49-year-olds.

On Fox Sports Southwest, the Texas Rangers’ home loss to Arizona averaged 118,558 total viewers. Not great, but good enough to beat ABC throughout prime-time.

Here are Wednesday’s four-way local news derby results.

TEGNA8 drew the most total viewers at 10 p.m. but was edged by Fox4 in the 25-to-54-year-old demographic (main advertiser target audience for news programming).

Fox4 again swept the 6 a.m. competitions and also had the most 25-to-54-year-olds at 5 p.m. TEGNA8 otherwise ruled, running the table at 6 p.m. and drawing the most total viewers at 5 p.m.

Also of note: With school in recess and vacations also kicking in, the early morning news ratings have taken their customary summertime nose dives. On Wednesday, Fox4 won at 6 a.m. with just 69,740 total viewers. The station drew appreciably larger audiences for all of its other local newscasts, topping out at 181,324 total viewers for the 9 p.m. edition.

Email comments or questions to: unclebarky@verizon.net