Local Nielsen ratings snapshot (Mon.-Tues., July 8-9) -- All-Star game swings a bigger stick while Love Island premiere plays like limp dick
07/10/19 12:12 PM
By ED BARK
@unclebarkycom on Twitter
CBS’ long-term plans for Love Island were jilted in D-FW Tuesday night when the 90-minute premiere of the British “reality” knockoff got marooned opposite NBC’s America’s Got Talent and Fox’s telecast of major league baseball’s All-Star game.
Scheduled to run on every weeknight through Aug. 8th, Love Island opened to just 63,264 total viewers and 30,192 within the advertiser-prized 18-to-49-year-old age range.
NBC’s two-hour edition of America’s Got Talent reigned from 7 to 9 p.m. with 295,231 total viewers before the network’s launch of Bring the Funny won the 9 p.m. hour with 182,762. The All-Star game, which ran a bit past 10 p.m. and was won 4-3 by the American League, averaged 147,615 total viewers, an improvement over last year’s 142,442.
The All-Star game made its biggest strides with 18-to-49ers, though, pulling in 60,384 compared to last year’s 37,447. It also beat the 2017 mark of 57,728 viewers in this key demographic. Tuesday night’s performance was good enough to tie AGT in the 18-to-49 realm, but the All-Stars tailed off and lost from 9 to 10 p.m. to Bring the Funny (66,422).
On Monday night, ESPN’s nearly three-hour All-Star Home Run Derby averaged 119,498 total viewers and a robust 75,480 in the 18-to-49 motherlode. That was good enough to tie ABC’s The Bachelorette for the Monday night lead in this age range. Which is very good news for baseball.
OK, here are the Monday and Tuesday local news derby results.
Monday -- WFAA8 won in total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. competitions, and at 6 p.m. tied CBS11 for the top spot among 25-to-54-year-olds. NBC5 drew the most total viewers at 6 p.m.
Tuesday -- WFAA8 ran the table at 10 p.m. in a downsized three-way competition while Fox4’s late nighter was delayed by All-Star post-game coverage.
Fox4 again swept the 6 a.m. and 5 p.m. races before adding a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS’ long-term plans for Love Island were jilted in D-FW Tuesday night when the 90-minute premiere of the British “reality” knockoff got marooned opposite NBC’s America’s Got Talent and Fox’s telecast of major league baseball’s All-Star game.
Scheduled to run on every weeknight through Aug. 8th, Love Island opened to just 63,264 total viewers and 30,192 within the advertiser-prized 18-to-49-year-old age range.
NBC’s two-hour edition of America’s Got Talent reigned from 7 to 9 p.m. with 295,231 total viewers before the network’s launch of Bring the Funny won the 9 p.m. hour with 182,762. The All-Star game, which ran a bit past 10 p.m. and was won 4-3 by the American League, averaged 147,615 total viewers, an improvement over last year’s 142,442.
The All-Star game made its biggest strides with 18-to-49ers, though, pulling in 60,384 compared to last year’s 37,447. It also beat the 2017 mark of 57,728 viewers in this key demographic. Tuesday night’s performance was good enough to tie AGT in the 18-to-49 realm, but the All-Stars tailed off and lost from 9 to 10 p.m. to Bring the Funny (66,422).
On Monday night, ESPN’s nearly three-hour All-Star Home Run Derby averaged 119,498 total viewers and a robust 75,480 in the 18-to-49 motherlode. That was good enough to tie ABC’s The Bachelorette for the Monday night lead in this age range. Which is very good news for baseball.
OK, here are the Monday and Tuesday local news derby results.
Monday -- WFAA8 won in total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. competitions, and at 6 p.m. tied CBS11 for the top spot among 25-to-54-year-olds. NBC5 drew the most total viewers at 6 p.m.
Tuesday -- WFAA8 ran the table at 10 p.m. in a downsized three-way competition while Fox4’s late nighter was delayed by All-Star post-game coverage.
Fox4 again swept the 6 a.m. and 5 p.m. races before adding a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net