Local Nielsen ratings snapshot (Thurs., Sept. 20) -- tough night for returning Peacock comedies
09/21/12 11:23 AM
By ED BARK
@unclebarkycom
NBC has been gunning its fall season engines earlier than the competition, but mostly spun its wheels Thursday night.
Facing wall-to-wall reruns on ABC and CBS, the Peacock's new Saturday Night Live election special opened with 155,804 D-FW viewers from 7 to 7:30 p.m. That put it third behind the first half-hour of Fox's The X Factor (216,771) and CBS' repeat of The Big Bang Theory (209,997).
The Season 2 premiere of NBC's Up All Night then dipped to 101,612 viewers, likewise running third in its time slot.
Next came Episode 1 of The Office's final season. It had 115,160 viewers from 8 to 8:30 p.m. Fox's first half-hour of a new Britney Spears-themed Glee episode won that slot with 223,545 viewers, followed by CBS' Two and a Half Men reprise (155,804).
NBC's season premiere of Parks and Recreation fell to fourth with 81,289 viewers. Glee again won from 8:30 to 9 p.m., with another Two and a Half Men rerun and ABC's second half-hour of a Grey's Anatomy do-over running second and third.
Among advertiser-coveted 18-to-49-year-olds, SNL and Up All Night also ran third. The Office moved up to No. 2 behind Glee while Parks and Recreation nipped both Grey's Anatomy and Two and a Half Men for the silver.
Thursday's 9 p.m. wins in the Big 4 broadcast network universe went to Fox4's local newscast in both ratings measurements, with an especially dominant showing among 18-to-49-year-olds. But the first hour of the Rangers-Angels game on Fox Sports Southwest had the most total viewers at that hour, with the full game averaging 216,771 viewers.
WFAA8's syndicated Katie showed some improvement in the 4 to 5 p.m. hour, although its ratings remain weak. The heavily hyped Katie Couric talker ran third in total viewers, but placed second with both 18-to-49-year-olds and 25-to-54-year-olds (the main advertiser target audience for news programming).
In the four-way local news derby results, WFAA8 and CBS11 tied for first place at 10 p.m. in total viewers but were clubbed by a No. 1 Fox4 in the 25-to-54 demographic.
Fox4 and WFAA8 shared the 6 a.m. lead in total viewers, with WFAA8 atop the 25-to-54 heap.
CBS11 had the 6 p.m. gold in total viewers while NBC5 ran first with 25-to-54-year-olds.
The 5 p.m. spoils went to WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.
@unclebarkycom
NBC has been gunning its fall season engines earlier than the competition, but mostly spun its wheels Thursday night.
Facing wall-to-wall reruns on ABC and CBS, the Peacock's new Saturday Night Live election special opened with 155,804 D-FW viewers from 7 to 7:30 p.m. That put it third behind the first half-hour of Fox's The X Factor (216,771) and CBS' repeat of The Big Bang Theory (209,997).
The Season 2 premiere of NBC's Up All Night then dipped to 101,612 viewers, likewise running third in its time slot.
Next came Episode 1 of The Office's final season. It had 115,160 viewers from 8 to 8:30 p.m. Fox's first half-hour of a new Britney Spears-themed Glee episode won that slot with 223,545 viewers, followed by CBS' Two and a Half Men reprise (155,804).
NBC's season premiere of Parks and Recreation fell to fourth with 81,289 viewers. Glee again won from 8:30 to 9 p.m., with another Two and a Half Men rerun and ABC's second half-hour of a Grey's Anatomy do-over running second and third.
Among advertiser-coveted 18-to-49-year-olds, SNL and Up All Night also ran third. The Office moved up to No. 2 behind Glee while Parks and Recreation nipped both Grey's Anatomy and Two and a Half Men for the silver.
Thursday's 9 p.m. wins in the Big 4 broadcast network universe went to Fox4's local newscast in both ratings measurements, with an especially dominant showing among 18-to-49-year-olds. But the first hour of the Rangers-Angels game on Fox Sports Southwest had the most total viewers at that hour, with the full game averaging 216,771 viewers.
WFAA8's syndicated Katie showed some improvement in the 4 to 5 p.m. hour, although its ratings remain weak. The heavily hyped Katie Couric talker ran third in total viewers, but placed second with both 18-to-49-year-olds and 25-to-54-year-olds (the main advertiser target audience for news programming).
In the four-way local news derby results, WFAA8 and CBS11 tied for first place at 10 p.m. in total viewers but were clubbed by a No. 1 Fox4 in the 25-to-54 demographic.
Fox4 and WFAA8 shared the 6 a.m. lead in total viewers, with WFAA8 atop the 25-to-54 heap.
CBS11 had the 6 p.m. gold in total viewers while NBC5 ran first with 25-to-54-year-olds.
The 5 p.m. spoils went to WFAA8 in total viewers and Fox4 among 25-to-54-year-olds.