Local Nielsen ratings snapshot (Fri.-Sun., April 20-22) -- Idol tanks in key 18-to-49 demographic
04/23/18 10:01 AM
By ED BARK
@unclebarkycom on Twitter
Despite the “excitement” of the season’s first live telecast, ABC’s American Idol reboot fell flat with advertiser-prized 18-to-49-year-olds in Sunday night’s D-FW ratings.
Once an all-powerful Colossus, Idol couldn’t even draw a bigger audience in this key demographic than ABC’s moth-eaten America’s Funniest Videos, which lured 24,965 viewers from 6 to 7 p.m. before the two hours of Idol fell to 21,844.
Idol also was outdrawn in the 7 to 9 p.m. slot by Fox’s The Simpsons and Brooklyn Nine-Nine (37,447 viewers each), NBC’s Little Big Shots (31,206) and the Peacock’s Genius Junior (also 31,206 viewers in the 18-to-49 realm).
The day’s big scorer among 18-to-49ers, ABC’s afternoon San Antonio Spurs-Golden State Warriors playoff game, averaged 62,412 viewers.
At 9 p.m., NBC’s Timeless comfortably took the hour with 43,688 viewers in the 18-to-49 age range.
In total viewers, Idol ran second from 7 to 9 p.m. behind CBS Instinct and NCIS: Los Angeles while tying with Little Big Shots from 7 to 8 p.m. CBS’ Madam Secretary was tops in total viewers at 9 p.m.
Friday’s most-watched prime-time entry in total viewers, CBS’ 8 p.m. episode of Hawaii Five-0, pulled in 185,175. Fox’s 7 p.m. hour of Masterchef Junior had the night’s biggest haul of 18-to-49-year-olds with 40,568.
Here are Friday’s local news derby results.
NBC5 ran first in total viewers at 10 p.m. while TEGNA8 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Despite the “excitement” of the season’s first live telecast, ABC’s American Idol reboot fell flat with advertiser-prized 18-to-49-year-olds in Sunday night’s D-FW ratings.
Once an all-powerful Colossus, Idol couldn’t even draw a bigger audience in this key demographic than ABC’s moth-eaten America’s Funniest Videos, which lured 24,965 viewers from 6 to 7 p.m. before the two hours of Idol fell to 21,844.
Idol also was outdrawn in the 7 to 9 p.m. slot by Fox’s The Simpsons and Brooklyn Nine-Nine (37,447 viewers each), NBC’s Little Big Shots (31,206) and the Peacock’s Genius Junior (also 31,206 viewers in the 18-to-49 realm).
The day’s big scorer among 18-to-49ers, ABC’s afternoon San Antonio Spurs-Golden State Warriors playoff game, averaged 62,412 viewers.
At 9 p.m., NBC’s Timeless comfortably took the hour with 43,688 viewers in the 18-to-49 age range.
In total viewers, Idol ran second from 7 to 9 p.m. behind CBS Instinct and NCIS: Los Angeles while tying with Little Big Shots from 7 to 8 p.m. CBS’ Madam Secretary was tops in total viewers at 9 p.m.
Friday’s most-watched prime-time entry in total viewers, CBS’ 8 p.m. episode of Hawaii Five-0, pulled in 185,175. Fox’s 7 p.m. hour of Masterchef Junior had the night’s biggest haul of 18-to-49-year-olds with 40,568.
Here are Friday’s local news derby results.
NBC5 ran first in total viewers at 10 p.m. while TEGNA8 won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win with 25-to-54-year-olds. TEGNA8 had the most total viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net