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Local Nielsen ratings snapshot (Thurs.-Sun., Jan. 10-13) -- Cowboys closer falls short of two million mark

@unclebarkycom on Twitter
The Dallas Cowboys again fell short of the NFC’s championship game with Saturday night’s 30-22 road loss to the Los Angeles Rams on Fox.

Although the game of course dominated everything else in sight, it came up shy of the two million mark with an average of 1,827,618 D-FW viewers. Among advertiser-coveted 18-to-49-year-olds, Cowboys-Rams weighed in at 748,762 viewers.

Two years ago, which marked the last time Dallas made the postseason, a crushing 34-31 loss to the visiting Green Bay Packers drew 2,254,041 total viewers and 891,576 in the 18-to-49 age range.

Earlier Saturday, NBC’s Kansas City Chiefs-Indianapolis Colts matchup had 955,985 total viewers, with 350,227 in the 18-to-49 realm.

Sunday’s pair of NFL playoff attractions was led by Fox’s New Orleans Saints-Philadelphia Eagles game, which pulled in 1,019,249 total viewers and 344,189 in the 18-to-49 demographic. CBS’ afternoon attraction, in which the New England Patriots demolished the Los Angeles Chargers, averaged 646,696 total viewers and 217,382 in the 18-to-49 age range to easily rank as the least-watched of this quartet.

Friday’s prime-time Nielsens again were paced by CBS’ Blue Bloods in total viewers (302,260) while Fox’s Last Man Standing logged the most 18-to-49ers (60,384).

On Thursday night, CBS’ 7 p.m. episode of The Big Bang Theory ranked No. 1 in both total viewers (358,494) and with 18-to-49-year-olds (81,518). Although it fell off considerably, CBS’ 8:30 p.m. premiere of the sitcom Fam won its half-hour time slot with 161,674 total viewers and 48,307 in the 18-to-49 motherlode.

Finally, here are the local news derby results for Thursday and Friday.

Thursday -- CBS11 drew the most total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also swept both the 6 a.m. and 5 p.m. competitions and added a 5 p.m. win among 25-to-54-year-olds. TEGNA8 drew the most total viewers at 6 p.m. in a tight four-way battle.

Friday -- CBS11 again ranked first in total viewers at 10 p.m., with Fox4 repeating its win with 25-to-54-year-olds.

Fox4 as usual/always ran the table at 6 a.m. while NBC5 enjoyed the early evening with sweeps at both 5 and 6 p.m.

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