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Local Nielsen ratings snapshot (Wed., July 17) -- Big Brother again sets pace

By ED BARK
@unclebarkycom
CBS had Wednesday’s top prime-time performer with Big Brother before crime reruns made it an also-run.

BB led off at 7 p.m. with 234,063 D-FW viewers while also leading all network programming among advertiser-prized 18-to-49-year-olds (130,765).

NBC’s America’s Got Talent won the 8 p.m. hour with 206,526 total viewers, but Fox’s competing Masterchef had the most 18-to-49-year-olds with 60,599).

Fox4’s 9 p.m. local newscast then swept that slot with respective totals of 172,105 and 47,841 viewers.

Over on ESPN, the annual ESPY awards show, hosted by Mad Men’s Jon Hamm, managed 61,958 total viewers and 35,083 in the 18-to-49 motherlode.

In Wednesday’s local news derby results, WFAA8 won at 10 p.m. by large margins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again ruled the 6 a.m. ratings roost in both measurements.

CBS11 had the most viewers at 6 p.m. while WFAA8 ran first with 25-to-54-year-olds. The 5 p.m. golds were split between NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

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