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Local Nielsen ratings snapshot (Mon., April 18) -- Mavs/Stars special

@unclebarkycom on Twitter
The Dallas Mavericks won by one point Monday while the Dallas Stars lost by one goal. Let’s look at how they stacked up ratings-wise for the second time that both teams played on the same night during the opening series of their respective post-seasons.

The Mavs, depleted to the point of absurdity by key injuries, gutted their way to an incredible win over the full-strength Oklahoma City Thunder after being demolished by 38 points in Game 1 at OKC.

The 85-84 victory aired on both TXA21 and TNT from 7:11 to 9:40 p.m. TNT drew the lion’s share of viewers over the local telecast. But there’s at least a small asterisk. On-screen listings were incorrect for TXA21 on all but Charter cable systems, according to a Twitter survey by your friendly content provider. Time-Warner, Frontier, AT&T U-verse and DirecTV all listed TXA21’s regular Monday night entertainment programming instead of Mavs-Thunder. There was no response on Twitter from Dish subscribers.

Mavs play-by-play voice Mark Followill has argued rather heatedly in the past -- at least in our exchanges -- that many “casual” fans may well have been unaware of the TXA21 telecasts and thought cable networks were their only option. It’s assumed that season-long followers of the Mavs would know that TXA21 has televised first round playoff games for several seasons at this point.

Whatever the case, the TXA21 “homer”-cast took a ratings drubbing Monday night. TNT’s competing coverage averaged 198,307 D-FW viewers and 111,150 in the advertiser-prized 18-to-49-year-old demographic. TXA21 had 99,154 total viewers and just 34,933 in the 18-to-49 age range.

Even if the listings are taken into account, that’s a huge disparity that suggests a large number of viewers simply preferred TNT and the attendant circus act by the off-court quartet of Charles Barkley, Shaquille O’Neal, Kenny Smith and ringmaster Ernie Johnson.

The Stars’ 4-3 road loss to the Minnesota Wild in Game 3 of their series aired solely on Fox Sports Southwest from 7:41 to 10:21 p.m. It averaged 99,154 total viewers (the same as the Mavs on TXA21) and 63,514 in the 18-to-49 motherlode (far more than TXA21’s Mavs telecast).

In competition among the Big Four broadcast networks, NBC’s 7 to 9 p.m. edition of The Voice led with 339,955 total viewers and 104,798 in the 18-to-49 realm.

Here are Monday’s local news derby results.

TEGNA8 drew the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 notched twin wins at 6 a.m. and added a 5 p.m. sweep. NBC5 ran the table at 6 p.m.

Email comments or questions to: unclebarky@verizon.net