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Local Nielsen ratings snapshot (Mon., May 14) -- The Voice again gets the golds

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The numbers for The Voice aren’t any better than American Idol’s down the homestretch of their latest singing competitions.

But they again were good enough for NBC to have Monday’s top D-FW draw in both total viewers and advertiser-coveted 18-to-49-year-olds. From 7 to 9 p.m., The Voice drew 206,541 total viewers and 40,568 in the 18-to-49 realm.

At 9 p.m., Fox4’s local newscast won in total viewers (170,930) and CBS’ Elementary took the 18-to-49 crown (24,965).

Here are Monday’s local news derby results for the 13th weekday of the May “sweeps” ratings period.

Fox4 came very close to winning everything, with 6 a.m. and 5 and 6 p.m. sweeps in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming) while also posting a 10 p.m. first in the 25-to-54 demographic. But TEGNA8 stepped in to narrowly outdraw Fox4 and NBC5 in the 10 p.m. total viewers competitions.

Also of note: CBS11 sniffed the rarefied air of a second place finish at 6 a.m. among 25-to-54-year-olds. The station has a solid shot to finish third in this measurement for the entire May sweeps. CBS11 has only done this once before in its history, knocking TEGNA8 to fourth place several years ago. This time the dreaded bottom-scorer could be NBC5. But it’s still very much a horse race between the two stations.

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