Local Nielsen ratings snapshot (Mon., Feb. 12) -- on board with the Olympics
02/13/18 02:11 PM
By ED BARK
@unclebarkycom on Twitter
Live coverage of two U.S. snowboarding stars consumed much of NBC’s Winter Olympics package Monday night.
Superstar teen Chloe Kim resoundingly won a gold while the now grizzled Shaun White put himself in a strong position to do the same with a dominating qualifying performance leading into Tuesday’s final. D-FW viewers responded in almost equal numbers from four years ago.
The Peacock’s extended 7 to 10:35 p.m. offering drew 512,791 viewers, barely down from the 518,395 for the equivalent Monday night in 2014. There was a more significant drop among advertiser-coveted 18-to-49-year-old viewers, from 237,739 four years ago in Sochi to 199,718 for the competition from Pyeongchang.
Let’s again note that big improvements in streaming and an escalation in “cord cutters” mean that more Olympics watchers are choosing that option rather than conventional TV viewing. Even so, Monday night’s Olympics again crushed all competing programming. CBS’ 7 p.m. hour of Big Brother: Celebrity Edition was the runner-up in both total viewers (185,175) and with 18-to-49-year-olds (62,412).
Here are Monday’s local news derby results.
A downsized three-way competition at 10 p.m. was paced by TEGNA8 in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 as usual swept the 6 a.m. races while the 6 p.m. golds were split between TEGNA8 in total viewers and NBC5 in the 25-to-54 realm. At 5 p.m., the Peacock won in total viewers and Fox4 had the edge with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Live coverage of two U.S. snowboarding stars consumed much of NBC’s Winter Olympics package Monday night.
Superstar teen Chloe Kim resoundingly won a gold while the now grizzled Shaun White put himself in a strong position to do the same with a dominating qualifying performance leading into Tuesday’s final. D-FW viewers responded in almost equal numbers from four years ago.
The Peacock’s extended 7 to 10:35 p.m. offering drew 512,791 viewers, barely down from the 518,395 for the equivalent Monday night in 2014. There was a more significant drop among advertiser-coveted 18-to-49-year-old viewers, from 237,739 four years ago in Sochi to 199,718 for the competition from Pyeongchang.
Let’s again note that big improvements in streaming and an escalation in “cord cutters” mean that more Olympics watchers are choosing that option rather than conventional TV viewing. Even so, Monday night’s Olympics again crushed all competing programming. CBS’ 7 p.m. hour of Big Brother: Celebrity Edition was the runner-up in both total viewers (185,175) and with 18-to-49-year-olds (62,412).
Here are Monday’s local news derby results.
A downsized three-way competition at 10 p.m. was paced by TEGNA8 in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 as usual swept the 6 a.m. races while the 6 p.m. golds were split between TEGNA8 in total viewers and NBC5 in the 25-to-54 realm. At 5 p.m., the Peacock won in total viewers and Fox4 had the edge with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net