Local Nielsen ratings snapshot (Thurs., Feb. 23) -- another comedown for Idol
02/24/12 10:00 AM
By ED BARK
Fox's American Idol continues to downtrend during the week in which it's been supplanted as television's most-watched singing competition by NBC's The Voice.
Thursday's D-FW numbers were the smallest of the season, particularly among advertiser-desired 18-to-49-year-olds. CBS' competing The Big Bang Theory prevailed in both total viewers and this key demographic before Idol beat the network's Rob from 7:30 to 8 p.m.
Overall, Idol averaged 386,124 total viewers, with 124,890 in the 18-to-49 age range. Big Bang's respective totals were 419,942 and 147,306; Rob then dropped to 237,094 total viewers, with just 38,428 of the 18-to-49 persuasion.
CBS' Person of Interest and The Mentalist again won from 8 to 10 p.m. in total viewers. But ABC's Grey's Anatomy had a runaway 8 p.m. win with 18-to-49-year-olds before Fox4's 9 p.m. local newscast edged ABC's Private Practice at 9 p.m.
NBC's lone semi-bright spots were The Office and Up All Night, which ran second in the 8 p.m. hour among 18-to-49-year-olds. ABC's Wipeout replicated its name by being Thursday's least-watched program in this demographic in the Big Four broadcast network arena.
In local news derby results, CBS11 continued to prosper at 10 p.m. with a doubleheader win in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 likewise ran the table at 6 a.m., although barely nipping NBC5 in total viewers. WFAA8 continued its strong push for second place among 25-year-olds, taking the silver ahead of the Peacock.
CBS11 won in total viewers at 6 p.m. while WFAA8 prevailed among 25-to-54-year-olds. In another split decision, NBC5 ran first in total viewers at 5 p.m., but Fox4 was tops with 25-to-54-year-olds.
Just four more weekdays remain in the February "sweeps" ratings period, which ends on Wednesday, February 29th.
The sure winners to date are CBS11 in total viewers at 10 p.m. and Fox4 in both ratings measurements at 6 a.m. Fox4 also will finish first at 6 p.m. among 25-to-54-year-olds.
Fox's American Idol continues to downtrend during the week in which it's been supplanted as television's most-watched singing competition by NBC's The Voice.
Thursday's D-FW numbers were the smallest of the season, particularly among advertiser-desired 18-to-49-year-olds. CBS' competing The Big Bang Theory prevailed in both total viewers and this key demographic before Idol beat the network's Rob from 7:30 to 8 p.m.
Overall, Idol averaged 386,124 total viewers, with 124,890 in the 18-to-49 age range. Big Bang's respective totals were 419,942 and 147,306; Rob then dropped to 237,094 total viewers, with just 38,428 of the 18-to-49 persuasion.
CBS' Person of Interest and The Mentalist again won from 8 to 10 p.m. in total viewers. But ABC's Grey's Anatomy had a runaway 8 p.m. win with 18-to-49-year-olds before Fox4's 9 p.m. local newscast edged ABC's Private Practice at 9 p.m.
NBC's lone semi-bright spots were The Office and Up All Night, which ran second in the 8 p.m. hour among 18-to-49-year-olds. ABC's Wipeout replicated its name by being Thursday's least-watched program in this demographic in the Big Four broadcast network arena.
In local news derby results, CBS11 continued to prosper at 10 p.m. with a doubleheader win in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 likewise ran the table at 6 a.m., although barely nipping NBC5 in total viewers. WFAA8 continued its strong push for second place among 25-year-olds, taking the silver ahead of the Peacock.
CBS11 won in total viewers at 6 p.m. while WFAA8 prevailed among 25-to-54-year-olds. In another split decision, NBC5 ran first in total viewers at 5 p.m., but Fox4 was tops with 25-to-54-year-olds.
Just four more weekdays remain in the February "sweeps" ratings period, which ends on Wednesday, February 29th.
The sure winners to date are CBS11 in total viewers at 10 p.m. and Fox4 in both ratings measurements at 6 a.m. Fox4 also will finish first at 6 p.m. among 25-to-54-year-olds.