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Local Nielsen ratings snapshot (Mon., Jan. 6) -- BCS football finale rolls up score

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College football’s last BCS championship game swept Monday’s nighttime Nielsens from its 7:33 p.m. start to 11:04 p.m. finish.

Florida State’s dramatic 34-31 comeback win over underdog Auburn averaged 617,813 D-FW viewers on ESPN. That’s an imposing crowd, although still smallish compared to the 1,093,600 viewers for Sunday’s San Francisco 49ers-Green Bay Packers wild card game on Fox. Matter of fact, three of the weekend’s four NFL wild card matchups had bigger D-FW audiences than college football’s showcase season-ender. (See the preceding “Snapshot.”)

ESPN isn’t going ratings hungry, though. Competing programs that fell well short of Florida State-Auburn included ABC’s two-hour Season 18 premiere of The Bachelor (220,140 viewers) and CBS’ two-part finale of Hostages (127,823 and 113,621 viewers). A new 9 p.m. hour of ABC’s Castle was the night’s biggest non-football draw with 248,546 viewers.

NBC punted with three repeats of The Blacklist. The 7 to 9 p.m. bloc scored highest with 120,722 viewers apiece. Fox’s new 7 p.m. episode of Almost Human, half of which avoided direct competition with football, drew a respectable 213,039 viewers. The network then threw a Sleepy Hollow rerun to the wolves. It emerged with just 78,114 viewers.

In Monday’s local news derby results, WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 likewise swept the 6 a.m. competitions while NBC5 muscled up with doubleheader wins at both 5 and 6 p.m.

It was an especially dismal day for WFAA8’s 4 p.m. local newscast, which is still trying to gain traction opposite established local news hours on NBC5 and CBS11 and Fox4’s long-running Judge Judy.

WFAA8 had 35,507 total viewers in the 4 p.m. hour Monday, with 3,047 of them in the 25-to-54 demographic. That put it a very distant fifth in total viewers (behind Fox4, NBC5, CBS11 and MY 27’s Meet the Browns) and sixth with 25-to-54-year-olds (also trailing TXA21’s The People’s Court).

KTXD-TV (Ch. 47) came up even emptier with its locally produced programming. The Broadcast (9 to 11 a.m.), The Texas Daily (6 to 7 p.m.) and a 9:30 to 10:30 p.m. Texas Daily repeat all recorded “hashmarks” (no measurable audience).

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