Local Nielsen ratings snapshot (Fri.-Sun., April 27-29)
04/30/07 12:08 PM
By ED BARK
Still big draws through thin and thin, the Dallas Mavericks piled on the late night ratings Sunday and Friday.
Sunday's blood-drainer against Golden State played especially tall, drawing 277,378 homes on TXA21 and 185,640 on TNT. That's a grand total of 463,018 D-FW homes, the biggest crowd to date for the four playoff games.
Friday's lopsided Mavs loss gave TXA21 another windfall (200,634 homes), with 127,806 more homes tuned to ESPN. Both games beat competing programming across the board in total homes and all major demographic groups, even though a few TV sets may be on the disabled list after being hit by various thrown objects.
The Texas Rangers didn't get quite as much love -- or disdain. The baseball club's Friday night game against Toronto, for instance, managed just 21,420 homes on Fox Sports Southwest. On the same night, Friday Night Smackdown! had 76,160 homes on CW33.
In Friday's local news derby, Belo8 won in homes at 10 p.m. to stay in first place after two days of the four-week May sweeps. But NBC5 won comfortably with 25-to-54-year-olds to likewise remain tops with the main advertiser target audience for news programming.
The Peacock and Fox4 tied in homes at 6 a.m., with the latter station winning among 25-to-54-year-olds.
NBC5 registered rare twin wins at 6 p.m. while Belo8 won as usual at 5 p.m.
Still big draws through thin and thin, the Dallas Mavericks piled on the late night ratings Sunday and Friday.
Sunday's blood-drainer against Golden State played especially tall, drawing 277,378 homes on TXA21 and 185,640 on TNT. That's a grand total of 463,018 D-FW homes, the biggest crowd to date for the four playoff games.
Friday's lopsided Mavs loss gave TXA21 another windfall (200,634 homes), with 127,806 more homes tuned to ESPN. Both games beat competing programming across the board in total homes and all major demographic groups, even though a few TV sets may be on the disabled list after being hit by various thrown objects.
The Texas Rangers didn't get quite as much love -- or disdain. The baseball club's Friday night game against Toronto, for instance, managed just 21,420 homes on Fox Sports Southwest. On the same night, Friday Night Smackdown! had 76,160 homes on CW33.
In Friday's local news derby, Belo8 won in homes at 10 p.m. to stay in first place after two days of the four-week May sweeps. But NBC5 won comfortably with 25-to-54-year-olds to likewise remain tops with the main advertiser target audience for news programming.
The Peacock and Fox4 tied in homes at 6 a.m., with the latter station winning among 25-to-54-year-olds.
NBC5 registered rare twin wins at 6 p.m. while Belo8 won as usual at 5 p.m.