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Local Nielsen ratings snapshot (Mon., July 20) -- Spieth-less Open playoff drops off but still beats prime-time Rangers game

@unclebarkycom on Twitter
ESPN’s delayed final round of The Open golf championship lost its big Dallas hook when Jordan Spieth’s quest for his third straight Major win ended just one stroke shy on the 18th hole early Monday afternoon.

The ratings not surprisingly dropped off for the subsequent four-hole playoff, although The Open still had enough punch to outdraw the Texas Rangers’ 8-7 prime-time road loss to the Rockies.

D-FW ratings for The Open peaked between 12:30 and 12:45 p.m., when Spieth made his last-gasp effort to join eventual winner Zach Johnson, Louis Oosthuizen and Marc Leishman in the playoff round. A total of 155,520 viewers were tuned to that 15-minute segment, with bar/restaurant and workplace audiences not fully factored in. From noon until 12:30 p.m., The Open had 149,592 viewers. Those were the only times it surpassed the 130,000 viewers mark.

The remainder of The Open, which ended at 1:57 p.m. and included a clubhouse interview with Spieth, averaged 117,163 viewers. In comparison, the Rangers game on Fox Sports Southwest averaged 90,662 viewers with a peak crowd of 104,610 in the game’s early innings.

Over in the Big Four broadcast network universe, NBC’s American Ninja Warrior led the prime-time parade with 181,324 viewers in the 7 to 9 p.m. slot. ABC’s competing two-hour edition of The Bachelorette ran second overall with 160,402 viewers.

Ninja was the night’s runaway draw among advertiser-prized 18-to-49-year-olds, with 97,768.

Here are Monday’s local news derby results.

CBS11 had the most total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again logged twin wins at 6 a.m. and NBC5 ran the table at 5 p.m. The 6 p.m. spoils were split between CBS11 in total viewers and TEGNA8 among 25-to-54-year-olds.

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