Local Nielsen ratings snapshot (Fri.-Tues., May 25-29) -- AGT & NBA stand tallest
05/30/18 02:03 PM
By ED BARK
@unclebarkycom on Twitter
The latest season premiere of NBC’s America’s Got Talent and a quartet of NBA playoff games on TNT and ESPN were prime-time’s ruling masters over the Memorial Day weekend and on Tuesday.
All five attractions were No. 1 in the D-FW ratings on their given days in both total viewers and with advertiser-prized 18-to-49-year-olds.
AGT returned from 7 to 9 p.m. Tuesday with 263,518 total viewers and 74,894 in the 18-to-49 realm. The Peacock’s Season 2 launch of World of Dance then won the 9 p.m. hour, but with diminished returns of 192,297 total viewers and 59,291 in the 18-to-49 demographic.
Games 6 and 7 of both the Eastern and Western Conference championships not surprisingly did better with age. The Golden State Warriors’ win over the Houston Rockets had higher ratings than the Cleveland Cavaliers victory over the Boston Celtics. All four games drew 50 percent or more of their audience from the 18-to-49 motherlode, underscoring the fact that no pro sport does better with younger viewers than the NBA.
Here are the breakdowns, with the numbers of 18-to-49-year-old viewers in parentheses. Warriors-Rockets played on TNT, and Cavs-Celts on ESPN.
Warriors-Rockets, Game 7, Monday -- 441,570 (240,286)
Cavs-Celts, Game 7, Sunday -- 299,128 (149,789)
Warriors-Rockets, Game 6, Saturday -- 206,541 (149,789)
Cavs-Celts, Game 6, Friday -- 142,442 (84,256)
In contrast, Monday night’s Game 1 of the Stanley Cup Finals between the Las Vegas Golden Knights and Washington Capitals averaged 99,709 total viewers and 31,206 in the 18-to-49-year-old measurement on NBC.
Here are the Friday and Tuesday local news derby results, with all four combatants taking a knee on Memorial Day.
Friday -- NBC5 and TEGNA8 tied for the lead in total viewers at 10 p.m., but the Peacock ruled the roost by itself among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 as usual swept the 6 a.m. competitions while adding 5 and 6 p.m. wins with 25-to-54-year-olds. TEGNA8 drew the most total viewers at 6 p.m., and Fox4 and NBC5 tied for first in that measurement at 5 p.m.
Monday -- NBC5 had the most total viewers at 10 p.m. and tied Fox4 for the top spot among 25-to-54-year-olds.
Fox4 notched twin wins at 6 a.m. and did likewise at 6 p.m. The 5 p.m. spoils went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The latest season premiere of NBC’s America’s Got Talent and a quartet of NBA playoff games on TNT and ESPN were prime-time’s ruling masters over the Memorial Day weekend and on Tuesday.
All five attractions were No. 1 in the D-FW ratings on their given days in both total viewers and with advertiser-prized 18-to-49-year-olds.
AGT returned from 7 to 9 p.m. Tuesday with 263,518 total viewers and 74,894 in the 18-to-49 realm. The Peacock’s Season 2 launch of World of Dance then won the 9 p.m. hour, but with diminished returns of 192,297 total viewers and 59,291 in the 18-to-49 demographic.
Games 6 and 7 of both the Eastern and Western Conference championships not surprisingly did better with age. The Golden State Warriors’ win over the Houston Rockets had higher ratings than the Cleveland Cavaliers victory over the Boston Celtics. All four games drew 50 percent or more of their audience from the 18-to-49 motherlode, underscoring the fact that no pro sport does better with younger viewers than the NBA.
Here are the breakdowns, with the numbers of 18-to-49-year-old viewers in parentheses. Warriors-Rockets played on TNT, and Cavs-Celts on ESPN.
Warriors-Rockets, Game 7, Monday -- 441,570 (240,286)
Cavs-Celts, Game 7, Sunday -- 299,128 (149,789)
Warriors-Rockets, Game 6, Saturday -- 206,541 (149,789)
Cavs-Celts, Game 6, Friday -- 142,442 (84,256)
In contrast, Monday night’s Game 1 of the Stanley Cup Finals between the Las Vegas Golden Knights and Washington Capitals averaged 99,709 total viewers and 31,206 in the 18-to-49-year-old measurement on NBC.
Here are the Friday and Tuesday local news derby results, with all four combatants taking a knee on Memorial Day.
Friday -- NBC5 and TEGNA8 tied for the lead in total viewers at 10 p.m., but the Peacock ruled the roost by itself among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 as usual swept the 6 a.m. competitions while adding 5 and 6 p.m. wins with 25-to-54-year-olds. TEGNA8 drew the most total viewers at 6 p.m., and Fox4 and NBC5 tied for first in that measurement at 5 p.m.
Monday -- NBC5 had the most total viewers at 10 p.m. and tied Fox4 for the top spot among 25-to-54-year-olds.
Fox4 notched twin wins at 6 a.m. and did likewise at 6 p.m. The 5 p.m. spoils went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net