Local Nielsen ratings snapshot (Tues., Feb. 5) -- prime-time for Trump's SOU
02/06/19 10:30 AM
By ED BARK
@unclebarkycom on Twitter
Pushed back into February by the government shutdown, President Trump’s State of the Union speech arrived Tuesday night early in a ratings “sweeps” period.
All of the Big Four broadcast networks carried it (cable news network ratings were not immediately available), with CBS in particular paying a steep price for losing its potent regular Tuesday prime-time lineup of NCIS, FBI and NCIS: New Orleans.
Trump’s elongated speech, which ran from 8:07 to 9:29 p.m., nosedived on CBS with 112,469 D-FW viewers. That put the network fourth behind Fox (210,879), NBC (140,586) and ABC (133,557).
Fox’s SOU coverage also led among advertiser-prized 18-to-49-year-olds with 72,4651 viewers in that realm. ABC, CBS and NBC tied for a distant second place with 27,173 viewers apiece.
The Democratic response, from Stacey Abrams, aired from 9:39 to 9:50 p.m. Since Nielsen measures in 15-minute increments (starting at the top of each hour), the audience for her speech can’t be gauged precisely. But from 9:30 to 10 p.m., in which coverage mostly was a mix of analysis/interviews and Adams’ rebuttal, Fox led with 147,615 total viewers, followed by ABC (91,381), NBC (84,352) and CBS (just 28,117). Note: Fox4 cut to its local newscast immediately after Adams had finished while ABC, CBS and NBC finished out the hour with more post-game coverage.
Finally, here are Tuesday’s local news derby results for the fourth weekday of the sweeps.
WFAA8 topped the 10 p.m. field in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races and added first place finishes with 25-to-54-year-olds at both 5 and 6 p.m.
WFAA8 had the most total viewers at 6 p.m. and shared first place in that measurement at 5 p.m. with NBC5 and CBS11.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Pushed back into February by the government shutdown, President Trump’s State of the Union speech arrived Tuesday night early in a ratings “sweeps” period.
All of the Big Four broadcast networks carried it (cable news network ratings were not immediately available), with CBS in particular paying a steep price for losing its potent regular Tuesday prime-time lineup of NCIS, FBI and NCIS: New Orleans.
Trump’s elongated speech, which ran from 8:07 to 9:29 p.m., nosedived on CBS with 112,469 D-FW viewers. That put the network fourth behind Fox (210,879), NBC (140,586) and ABC (133,557).
Fox’s SOU coverage also led among advertiser-prized 18-to-49-year-olds with 72,4651 viewers in that realm. ABC, CBS and NBC tied for a distant second place with 27,173 viewers apiece.
The Democratic response, from Stacey Abrams, aired from 9:39 to 9:50 p.m. Since Nielsen measures in 15-minute increments (starting at the top of each hour), the audience for her speech can’t be gauged precisely. But from 9:30 to 10 p.m., in which coverage mostly was a mix of analysis/interviews and Adams’ rebuttal, Fox led with 147,615 total viewers, followed by ABC (91,381), NBC (84,352) and CBS (just 28,117). Note: Fox4 cut to its local newscast immediately after Adams had finished while ABC, CBS and NBC finished out the hour with more post-game coverage.
Finally, here are Tuesday’s local news derby results for the fourth weekday of the sweeps.
WFAA8 topped the 10 p.m. field in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. races and added first place finishes with 25-to-54-year-olds at both 5 and 6 p.m.
WFAA8 had the most total viewers at 6 p.m. and shared first place in that measurement at 5 p.m. with NBC5 and CBS11.
Email comments or questions to: unclebarky@verizon.net