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Local Nielsen ratings snapshot (Thurs.-Sun., Nov. 17-20) -- High-riding Cowboys provide another bounteous feast, this time for CBS11

@unclebarkycom on Twitter
CBS11 gets to carry the Dallas Cowboys only twice each season. That’s a bigger deal when the team just keeps on winning and confounding all expectations.

The Cowboys’ ninth straight victory, 27-17 over the visiting Baltimore Ravens, had the disadvantage of a ratings-deflating noon start. But it still performed at a very high level, rocking the D-FW ratings charts with 1,352,425 viewers for a game that ran until 3:05 p.m. Among advertiser-coveted 18-to-49-year-olds, the now 9-1 Cowboys averaged 513,136 viewers.

Those are considerable improvements over the last early starter, the Cowboys’ Nov. 6th 35-10 rout of the lowly Cleveland Browns on Fox, their usual carrier. That one drew 1,163,376 total viewers and 452,201 in the 18-to-49 age range.

This season’s most-watched game is still the previous Sunday’s pulsating 35-30 road win at Pittsburgh, which had 1,592,371 total viewers on Fox. The kingpin among 18-to-49-year-olds is the Game 3 home win over the Chicago Bears, with 698,654 viewers. Both of those marks likely will be bested by the Thanksgiving Day matchup with the Washington Redskins, who also are on a hot streak and demolished the Green Bay Packers Sunday night. Fox gets that one.

On the down side, CBS11’s Friday 5 p.m. newscast stooped to what amounted to an embarrassing informercial for the Cowboys’ new Frisco training playground, the Star. The entire edition originated from the site, with cheerleading anchors Doug Dunbar and Kaley O’Kelley repeatedly rhapsodizing about the place while meteorologist Scott Padget sprinted the length of the field -- live.

There’s nothing wrong with a feature story or two to hype an uncommon Cowboys game on your station. But in the nation’s No. 5 TV market, it’s long past time to then put on the brakes rather than tarnish the rest of whatever credible news reputation you’re trying to establish. Instead, Friday’s 5 p.m. info-cast ended with Dunbar and O’Kelley munching from the tub of popcorn provided by the Cowboys after they marveled at a plate of loaded nachos also put in front of them. Not a good look.

OK, elsewhere Sunday, NBC’s prime-time demolishment of the injury-decimated Green Bay Packers by the resurgent Redskins also thrashed ABC’s competing American Music Awards. The game averaged 530,790 total viewers and 243,740 in the 18-to-49-year-old demographic. The AMAS skipped a few beats with just 189,049 total viewers and 83,385 in the 18-to-49 motherlode.

The NFL scored even bigger Sunday with CBS’ late afternoon/early evening attraction, the Seattle Seahawks’ domination of the visiting Philadelphia Eagles. It averaged 690,755 total viewers and 307,682 in the 18-to-49 age range.

On Saturday, ABC’s prime-time Oklahoma-West Virginia game, which the Sooners won big, led the college football parade with 181,778 total viewers. Earlier on ABC, Texas’ overtime loss to one-win Kansas averaged 152,693 viewers.

Let’s move to Friday night, when CBS’ 9 p.m. episode of Blue Bloods as usual led all TV attractions with 239,946 total viewers. ABC’s 8 p.m. hour of Shark Tank and NBC’s two-hour edition of Dateline were tops with 18-to-49-year-olds (54,521 viewers each).

On Thursday, CBS’ The Big Bang Theory ran first in prime-time among both total viewers (392,639) and 18-to-49-year-olds (131,491). NBC’s inaugural edition of Thursday Night Football -- Panthers vs. Saints -- won the rest of the night. But the numbers were lackluster (218,133 total viewers and 86,592 in the 18-to-49 measurement). The NFL Network’s simulcast drew an average of 123,609 total viewers and 70,556 in the 18-to-49 age range.

Here are the Thursday and Friday local news derby results, with just three weekdays now remaining in the November ratings “sweeps.”

Thursday -- TEGNA8 won a downsized three-way race at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). NBC5’s late edition was delayed past 10:30 p.m. by football.

Fox4 swept the 6 a.m. competitions and the Peacock did likewise at 5 p.m. The 6 p.m. wins went to TEGNA8 in total viewers and NBC5 among 25-to-54-year-olds.

Friday -- CBS11 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds.

NBC5 nipped Fox4 for the most total viewers at 6 a.m. and won by bit comfier margin among 25-to-54-year-olds.

The Peacock likewise ran the table at 6 p.m. and added a 5 p.m. win with 25-to-54-year-olds. Fox4 had the most total viewers at 5 p.m. CBS11’s aforementioned 5 p.m. Cowboys kiss-up ran fourth at 5 p.m. in total viewers and moved up to third (ahead of TEGNA8) in the 25-to-54 age range.

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