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Local Nielsen ratings snapshot (Mon., Oct. 7) -- NBC still a powerhouse while CBS has another outage

@unclebarkycom on Twitter
No. 1-rated CBS generally looks forward to reading the daily morning Nielsen ratings reports. Except on Tuesdays, when the latest returns for its slumping Monday night lineup arrive.

Meanwhile, NBC can’t wait to rise and shine. It already has a dominant power player in Sunday Night Football. And now Mondays are golden, too, with a combo of The Voice and TV’s biggest new drama hit, The Blacklist.

The Voice averaged 369,268 D-FW viewers from 7 to 9 p.m., easily outdrawing ABC’s runner-up two-hour edition of Dancing with the Stars (255,647 viewers). CBS’ How I Met Your Mother managed to beat the first half-hour of Fox’s Bones before the network’s new We Are Men fell to fourth place with just 113,621 viewers.

From 8 to 9 p.m., Fox’s Sleepy Hollow (already renewed for a second season) finished third with 213,039 viewers among the Big Four broadcast networks. CBS’ comedy combo of 2 Broke Girls (142,026 viewers) and the freshman series Mom (127,823 viewers) continued to lag far behind.

NBC also dominated at 9 p.m. with The Blacklist, which has been given a full-season order. It drew 340,862 viewers to whip ABC’s Castle (241,442), Fox4’s local newscast (142,026) and CBS’ new Hostages (134,925 viewers). The latter series actually improved on its meager lead-in from Mom while slowly building audience in each 15-minute increment. Still, the cancellation bell may soon be tolling.

Among advertiser-prized 18-to-49-year-olds, The Voice and The Blacklist both piled up big wins in the Big 4 broadcast network arena. CBS perked up a bit here, with How I Met Your Mother and We Are Men running second in the 7 p.m. hour. 2 Broke Girls and Mom then fell to third before Hostages bottomed out in fourth place. ABC’s DWTS continued to “skew old” with fourth place finishes across the board in this key audience demographic.

Over on ESPN, Monday Night Football’s down-to-the-wire New York Jets-Atlanta Falcons game averaged 298,255 total viewers, with 143,295 within the 18-to-49 motherlode. That was strong enough to outdraw everything except NBC’s lineup in Nielsen’s total viewers measurement.

OK, let’s look at a few daytime numbers.

The new syndicated Queen Latifah, airing from 2 to 3 p.m. on CBS11, has not been doing well at all. Monday’s edition had a paltry 14,203 total viewers compared to 78,114 for the time slot winner, NBC5’s syndicated Steve Harvey.

Fox4’s syndicated Bethenny is an even bigger bomb in the 11 a.m. hour, with just 7,101 viewers Monday. In comparison, CBS11’s half-hour 11 a.m. local newscast led the way with 92,317 viewers before the second half of ABC’s The Chew won from 11:30 a.m. to noon with 63,912 viewers.

Monday afternoon’s biggest overall attraction, WFAA8’s one-hour noon newscast, had 99,418 viewers.

Here are the four-way local news derby results:

WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 as usual rolled to another pair of twin wins at 6 a.m., where it hasn’t lost in either measurement since Monday, Sept. 9th (when WFAA8 had the most total viewers).

WFAA8 had the most total viewers at 6 p.m. and tied Fox4 for the top spot with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.


Fox4 has hired Neeha Curtis as a freelance reporter to shore up its lately depleted news staff. She’s a Syracuse University grad who previously worked for ABC affiliate WVLA-TV in Baton Rouge. Her husband already is based in Dallas, and Curtis tweeted Monday, “Had an absolutely wonderful first day at work! AND I got to come home to my husband and dog -- so surreal. I feel like a real human!

As previously posted, Fox4 reporters Lynn Kawano and Emily Lopez recently have left the station.

Email comments or questions to: unclebarky@verizon.net