Local Nielsen ratings snapshot (Mon., Oct. 8)
10/09/07 10:28 AM
By ED BARK
Let's get right to the tote board for a Cowboys-Bills game that began at 7:40 p.m. Monday and ended in near miracle fashion at 10:57 p.m.
Cowboys-Bills on TXA21 equals 428,853 D-FW homes.
Cowboys-Bills on ESPN equals 427,541 homes.
That's a grand total of -- ding, ding, ding -- 856,394 homes. And yes, that's a record for this season, edging the 854,896 homes tuned to the Sept. 23rd Cowboys-Bears game on NBC's Sunday Night Football.
A few more digits: Ratings for the game peaked from 10:45 to 11 p.m., when a combined 1,020,516 homes had the game in play. During that time, 67 percent of all D-FW television sets in use were tuned to the Cowboys-Bills game. And the kick is -- go-o-o-o-o-od!
Contrast that with the night's second most-watched attraction, ABC's Dancing with the Stars. It peaked at 372,647 total homes between 7:30 to 7:45 p.m., when it had a 23 percent share of all sets in use.
You might say the 10 p.m. local newscast ratings were a bit deflated Monday. Belo8 led with 148,572 homes, followed by CBS11 (119,344), NBC5 (107,166) and Fox4 (60,890). On the previous Monday, Belo8 topped the field with 209,462 total homes. All of its rivals had substantially larger audiences, too.
Belo8 also ran first at 10 p.m. with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 continued its winning streak at 6 a.m. with wins in both ratings measurements. And for an impressive fifth straight weekday, the 7 to 9 a.m. portion of its Good Day ran the table against the three network morning shows.
The 6 a.m. numbers also showed NBC5 burrowing deeper into a now prolonged slump. So much so that CBS11 ran ahead of the fourth-place Peacock among 25-to-54-year-olds. That hasn't happened in recent memory.
Belo8 reasserted itself at 5 and 6 p.m. with comfortable wins across the table.
Let's get right to the tote board for a Cowboys-Bills game that began at 7:40 p.m. Monday and ended in near miracle fashion at 10:57 p.m.
Cowboys-Bills on TXA21 equals 428,853 D-FW homes.
Cowboys-Bills on ESPN equals 427,541 homes.
That's a grand total of -- ding, ding, ding -- 856,394 homes. And yes, that's a record for this season, edging the 854,896 homes tuned to the Sept. 23rd Cowboys-Bears game on NBC's Sunday Night Football.
A few more digits: Ratings for the game peaked from 10:45 to 11 p.m., when a combined 1,020,516 homes had the game in play. During that time, 67 percent of all D-FW television sets in use were tuned to the Cowboys-Bills game. And the kick is -- go-o-o-o-o-od!
Contrast that with the night's second most-watched attraction, ABC's Dancing with the Stars. It peaked at 372,647 total homes between 7:30 to 7:45 p.m., when it had a 23 percent share of all sets in use.
You might say the 10 p.m. local newscast ratings were a bit deflated Monday. Belo8 led with 148,572 homes, followed by CBS11 (119,344), NBC5 (107,166) and Fox4 (60,890). On the previous Monday, Belo8 topped the field with 209,462 total homes. All of its rivals had substantially larger audiences, too.
Belo8 also ran first at 10 p.m. with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 continued its winning streak at 6 a.m. with wins in both ratings measurements. And for an impressive fifth straight weekday, the 7 to 9 a.m. portion of its Good Day ran the table against the three network morning shows.
The 6 a.m. numbers also showed NBC5 burrowing deeper into a now prolonged slump. So much so that CBS11 ran ahead of the fourth-place Peacock among 25-to-54-year-olds. That hasn't happened in recent memory.
Belo8 reasserted itself at 5 and 6 p.m. with comfortable wins across the table.