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Local Nielsen ratings snapshot (Thurs., Sept. 11) -- CBS tramples competition with debut of Thursday Night Football

@unclebarkycom on Twitter
CBS had ample controversy but a one-sided game for its kickoff of Thursday Night Football.

The continuing uproar over Ray Rice may have helped to draw viewers in. But his old team, the Baltimore Ravens, eventually turned audiences off with a 26-6 home field rout of the Pittsburgh Steelers.

No competing program had a prayer, though. Starting at 7:28 p.m. and ending at 10:24 p.m., Ravens-Steelers dominated with an average of 397,673 D-FW viewers. A total of 169,348 were in the advertiser-prized 18-to-49-year-old range.

The game peaked with 489,990 total viewers from 7:45 to 8 p.m. But as the Ravens took control, the audience took a powder. Ratings steadily declined in the final hour, with 255,647 viewers remaining for the game’s closing minutes.

The NFL Network also carried the game, using CBS announcers Jim Nantz and Phil Simms. Its simulcast averaged 99,418 total viewers and 55,364 in the 18-to-49 demographic.

The season premiere of NBC’s latest edition of The Biggest Loser fared the best opposite football. Featuring former athletes who had gone super-flabby, Biggest Loser drew 163,330 total viewers in the 7 to 9 p.m. slot, with 100,958 in the 18-to-49 demographic. That’s a far better percentage of this key audience than football managed.

The night’s overall biggest loser, ABC’s The Quest, crashed with just 28,405 total viewers from 7 to 9 p.m. Less than half of them -- 13,027 -- hit the 18-to-49 motherlode.

Fox4’s 9 p.m. local newscast continued to show impressive resilience in the face of mediocre Fox network lead-ins. Thursday’s edition had 120,722 total viewers, more than doubling the crowd for the preceding Bones repeat (49,709 viewers). In the 18-to-49 demographic, Fox4’s news had 45,594 viewers, a quantum leap from the 9,770 for Bones.

Here are Thursday’s local news derby numbers.

NBC5 swept a down-sized three-way 10 p.m. competition, winning in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). CBS11’s late nighter didn’t get on the air until 10:39 p.m.

Fox4 again ran the table at 6 a.m. while NBC5 did likewise at 5 p.m. The 6 p.m. golds went to CBS11 in total viewers and Fox4 among 25-to-54-year-olds.

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