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Local Nielsen ratings snapshot (Wed.-Thurs., Sept. 4-5) -- Packers-Bears run up the score, although not on the field

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The NFL’s 100th season came into play Thursday night, with the valiant and no longer defenseless Green Bay Packers grinding out a 10-3 win over the arch rival Chicago Bears on their home field.

Ratings-wise, though, NBC’s telecast ran wild with 625,608 D-FW viewers and 332,112 within the advertiser-coveted 18-to-49-year-old age range. That’s better than 50 percent of the audience in the latter key demographic. Dallas Cowboys games very seldom score that well percentage-wise, although the overall audience almost always tops one million viewers locally.

WFAA8 countered with its homegrown “Thursday Night Lights” telecast of the high school football game between Plano and visiting El Paso Eastwood. WFAA8’s laudable effort came after a lone gunman opened fire in an El Paso Walmart and killed 22 people on Aug. 3rd. But opposite Packers-Bears, the audience just wasn’t there. Plano-El Paso averaged 70,293 total viewers and just 12,077 in the key 18-to-49 demographic. The game also ran behind CBS’ competing Big Brother and Fox4’s 9 p.m. local newscast in both ratings measurements.

Wednesday’s overall prime-time pacesetter, NBC’s 7 p.m. hour of America’s Got Talent, drew 210,879 total viewers while the Peacock’s Songland and Fox’s Masterchef tied for the 18-to-49 lead with 42,269 apiece.

Here are the four-way local news derby results for Wednesday and Thursday.

Wednesday -- WFAA8 won at 10 p.m. in total viewers, but Fox4 nipped NBC5 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. firsts among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and WFAA8 topped that measurement at 6 p.m.

Odd and/or intriguing things continue to happen in the early mornings, at least where the three also-rans are concerned. Among 25-to-54-year-olds, longtime doormat CBS11 ran second for the second consecutive weekday while WFAA8 again fell to fourth.

Thursday -- NBC5 and WFAA8 both fell out of the 10 p.m. mix due to football run-overs. In a two-way race, CBS11 drew the most total viewers and Fox4 prevailed with 25-to-54-year-olds.

Fox4 as usual ran the table at 6 a.m., with WFAA8 and CBS11 tying for third among 25-to-54-year-olds behind NBC5.

The Peacock won at both 5 and 6 p.m. in total viewers while Fox4 took the 25-to-54 golds at both hours.

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