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Local Nielsen ratings snapshot (Thurs., Oct. 31) -- X Factor crossed off most viewers' list on 1st day of sweeps

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Times have changed -- and dramatically so -- for onetime TV kingpin Simon Cowell.

Fox’s The X Factor, created, produced and judged by Cowell, hit its low of lows in D-FW Thursday night on Day 1 of the November “sweeps.”

Halloween festivities helped to keep many viewers away from their TV sets. But X Factor nonetheless had an easier road opposite CBS’ rerun of The Big Bang Theory, which led from 7 to 7:30 p.m. with a bit more than half its usual audience (269,849 viewers) before a new episode of The Millers drew 198,836 viewers.

ABC ran second from 7 to 8 p.m. with its annual repeat of It’s the Great Pumpkin, Charlie Brown (120,722 viewers), with NBC’s SNL Halloween (113,621) a close third. That left X Factor with a skimpy 78,114 viewers for its “Meet the Top 12” special edition.

X Factor fared even worse with advertiser-prized 18-to-49-year-olds, dropping to fifth place behind The CW’s The Vampire Diaries. And this was all after substantial promotion during Fox’s World Series telecasts.

ABC’s Grey’’s Anatomy had the most total viewers in the 8 p.m. hour before a new episode of CBS’ Elementary ran first from 9 to 10 p.m. Grey’s also won comfortably among 18-to-49-year-olds, with Elementary, ABC’s Scandal and NBC’s Parenthood tying for the top spot at 9 p.m.

In local news derby results, Day 1 of the sweeps brought twin 10 p.m. wins for WFAA8 in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again ran the table at 6 a.m. while CBS11 was tops in total viewers at 6 p.m. and had the most 25-to-54-year-olds at 5 p.m.

Thursday’s other golds went to NBC5 with the most total viewers at 5 p.m. and Fox4, a 6 p.m. winner among 25-to-54-year-olds.

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